Salary: $180,000 - $250,000 + Bonus + Share Options

Location: New York City - On-site 5 days per week

Reports to: CEO

The Role

Lawhive's US strategy is built on acquisition. We identify and acquire leading consumer law firms across family law, immigration, real estate, civil litigation, and IP, and integrate them into our AI-native network of companies. Firms that join get access to our AI platform, the infrastructure, and the operational playbook already proven in the UK.

An acquisition strategy is only as strong as its deal flow. The US has hundreds of thousands of law firms, and only a fraction are the right fit for Lawhive. Finding them, reaching them, and starting the right conversations at scale is the engine that powers everything else.

This is where the Head of Demand Generation comes in. You'll own the top of funnel for law firm owners and attorneys: building a highly quantitative view of the US law firm and attorney market, identifying the best-fit firms, and designing and executing the B2B demand generation campaigns that turn that market map into qualified deal flow for our M&A team.

This is a senior, hands-on leadership role at the centre of our US commercial strategy. You'll work closely with the M&A team, SDRs, and the product and marketing teams to build a deal origination engine that compounds as the network grows. The right person will be as comfortable setting strategy as they are getting into the weeds, and as energized by building from scratch as they are by scaling what's already working.

What You'll Do

Market Segmentation & Targeting

• Build a quantitative model of the US law firm and attorney market: segmenting by practice area, firm size, revenue, geography, ownership structure, and owner profile
• Define and continuously refine Lawhive's ideal firm profile in partnership with the M&A team, and score and prioritise the market against it
• Build and maintain the data infrastructure (firm databases, enrichment, intent signals) that keeps targeting sharp as the strategy evolves

Demand Generation Strategy

• Own the end-to-end B2B demand generation strategy: from first touch with a firm owner to a qualified conversation with our M&A team
• Build a scalable, repeatable playbook for generating deal flow across practice areas and geographies
• Define the channel mix, budget allocation, and KPIs that drive qualified pipeline at pace

Multi-Channel Campaigns

• Design and run account-based campaigns targeting firm owners and attorneys across paid, outbound, email, and social
• Lead paid campaigns built for a professional B2B audience, testing and scaling what works
• Own Lawhive's presence across the legal community: legal industry events, bar associations, conferences, and the spaces where lawyers talk about the future of their firms

Content & Positioning

• Develop the content strategy that positions Lawhive as the most compelling path for firm owners: succession and exit planning, what AI means for their practice, and what joining the network looks like
• Build email and nurture programmes that warm long-cycle prospects until they're ready for a conversation
• Partner with Head of Social Media on organic social as an awareness and credibility channel with the legal community

Analytics & Attribution

• Own the data: build the reporting infrastructure that gives clear visibility into pipeline generated, cost per qualified opportunity, conversion through the funnel, and contribution to completed acquisitions
• Use insight to inform targeting, messaging, and where the M&A team spends its time

Sales, SDR & M&A Enablement

• Partner with SDR and M&A teams on lead handoff quality, pipeline attribution, and shared deal flow targets
• Build the outbound assets that help SDRs open doors with target firms: email cadences, call scripts, and objection handling guides
• Create the materials that power acquisition conversations: pitch decks, one-pagers, battlecards, and deal narratives

What You'll Bring

• Strong track record in B2B SaaS demand generation, growth, or deal origination
• Demonstrated experience building and scaling demand gen programmes that generated measurable qualified pipeline or revenue
• Highly quantitative approach: you build segmentation models, score markets, and make decisions from data, not assumptions
• Deep expertise across ABM, outbound, paid channels, email/CRM, and event marketing
• Experience marketing to business owners, professionals, or other high-consideration B2B audiences with long decision cycles
• Proven experience working hand-in-hand with sales, SDR, or corporate development teams: you understand lead handoff, pipeline attribution, and how to make the deal team more effective
• Comfortable operating in a fast-moving, high-growth environment where the playbook doesn't always exist yet

Bonus Points

• Experience generating deal flow for M&A, roll-ups, franchising, or partner recruitment models
• Background in legal, professional services, or marketplace businesses
• Experience at an AI-native or AI-first startup
• Exposure to the US legal market

Interview Process

• Introductory call with our Talent team
• 1:1 with our CEO/Co-founder
• Cross-functional interview with our MD North America and Head of Brand
• Values interview with one of our Founders
• We offer!

Benefits

• Healthcare benefits: 'Premium' plan with 100% employee cover and 50% dependent cover
• Vacation: 20 days + 11 Federal holidays + 1 day of Birthday leave
• 401k: Matching contribution up to 2% of salary
• Equity: Options in Lawhive LTD