JOB DESCRIPTION:The OpportunityLingo is redefining how people understand and engage with their own health - and we're looking for a Head of Copy who can match that ambition with world-class creative work. This is a leadership role for a creative who has built their foundation in copy and storytelling, and who brings the strategic depth to shape not just how we say things, but what we stand for and why it matters.
You'll partner closely with a Senior Visual Designer who owns the aesthetic craft, so your focus is squarely on the thinking, the words, and the strategy behind it all. You'll lead the creative vision across brand, campaigns, and content - and you'll be the connective tissue between business goals and breakthrough ideas.
This role reports directly to Director of Brand and Creative and sits at the intersection of brand strategy, creative leadership, and narrative development.
What You'll Work OnCreative Strategy & Leadership - Own the creative strategy across brand and campaign initiatives, ensuring all work is rooted in a clear point of view and a deep understanding of the Lingo audience
- Lead creative concepting sessions, bringing a writer's instinct for insight, tension, and story to every brief
- Translate business objectives and marketing briefs into compelling creative platforms, not just executions
- Champion creative consistency and quality across all channels - from performance ads and social to packaging and brand campaigns
- Develop and evolve the brand voice, ensuring it is distinct, durable, and deeply human
Copy & Content Direction - Write, direct, and elevate copy across all touchpoints - brand, digital, editorial, CRM, and beyond
- Set the standard for what great writing looks like at Lingo, providing hands-on guidance and feedback to freelancers, agencies, and internal contributors
- Maintain and evolve messaging frameworks, tone of voice guidelines, and narrative architecture that the broader team can work from
Cross-Functional Collaboration - Partner closely with the senior visual designer to ensure copy and design work in genuine creative harmony
- Work alongside brand, product, and growth marketing teams to bring a cohesive creative voice across every customer touchpoint
- Present creative work to senior stakeholders with clarity, confidence, and strategic conviction
- Manage and brief external creative partners - agencies, freelance writers, content studios - ensuring the work lands to brief and to standard
Team & Culture - Help build a culture where craft is celebrated and creative thinking is everyone's job
- Mentor junior creatives and contribute to the development of a high-performing, collaborative creative team
- Stay close to culture, health, and wellness trends to ensure Lingo's creative output stays relevant and resonant
Required Qualifications- Bachelors Degree
- 8-12 years of experience in creative roles, with a clear trajectory through copywriting and creative concepting
- Proven track record leading creative strategy and execution for consumer brands - health, wellness, lifestyle, or technology experience a strong plus
- A portfolio that demonstrates exceptional writing, smart strategic thinking, and the range to work across brand, digital, and campaign
- Experience art-directing and collaborating with designers - you don't need to design, but you need to direct
- Agency, in-house, or hybrid background welcome; experience working in fast-moving, founder-led or scale-up environments is a plus
Preferred Qualifications- A genuine love of language and a belief that great copy is a strategic act, not a finishing touch
- The ability to zoom out to brand strategy and zoom in to a single headline with equal precision
- Strong presenter - you can take a room through a creative story and make it land
- Comfortable with ambiguity and energized by building; this is not a role for those who need all the answers before starting
- Natural collaborator who makes the people around them better
Lingo sits at the forefront of a movement reshaping how people relate to their health - powered by Abbott's world-class science and driven by a team that thinks and moves like a challenger brand. This is a rare opportunity to lead creative at a brand with real purpose, real product, and real momentum.
We offer a competitive salary and benefits package, flexible working, and the chance to do some of the most meaningful work of your career.
Apply NowLearn more about our health and wellness benefits, which provide the security to help you and your family live full lives: https://abbottbenefits.com/
The base pay for this position is $130,700.00 - $261,300.00
In specific locations, the pay range may vary from the range posted.
JOB FAMILY:Advertising/ Promotion (Communications)
DIVISION:LNGO Lingo
LOCATION:United States > Alameda : 2901 Harbor Bay Parkway
ADDITIONAL LOCATIONS:WORK SHIFT:Standard
TRAVEL:Yes, 15 % of the Time
MEDICAL SURVEILLANCE:No
SIGNIFICANT WORK ACTIVITIES:Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)
