The CompanyPayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy.
We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.
We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards. Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade.
Our beliefs are the foundation for how we conduct business every day. We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do - and they push us to ensure we take care of ourselves, each other, and our communities.
Job Summary:This job is responsible for establishing overall business strategies for content creation that align with organizational goals. They influence executive-level decision-making through expert advice on creative initiatives and lead large-scale projects that significantly impact operations. This job also mentors senior team members in best practices for content strategy and digital marketing.
Job Description:Essential Responsibilities: - Develop and implement overall business or technical strategies for content creation that align with organizational goals.
- Oversee content strategy, editorial, and content management across teams
- Collaborate with cross-functional partners to remove blockers and drive alignment
- Implement and promote content best practices, including frameworks and style guides
- Conduct content research and integrate insights into strategies and storytelling
- Establish and oversee processes for content distribution and management to enhance audience engagement.
- Mentor and guide senior team members in best practices for content strategy and digital marketing.
Minimum Qualifications:- Minimum of 15 years of relevant work experience and a Bachelor's degree or equivalent experience.
Preferred Qualification:The Director of B2B Content Strategy & Segment Narratives leads the development of a scalable, high-impact cross-channel content strategy & program that aligns with PayPal's segment-driven growth model. This role owns the architecture and delivery of content that fuels Enterprise and SMB pipeline, empowers segment-specific GTM motions, and strengthens PayPal's position across key audiencesbusiness decision-makers, finance leaders, developers, and ecosystem partners.
This is a role for a content strategist who understands that great content is not an output's infrastructure. The leader in this role will design a future-ready full-funnel content engine rooted in segment insight, seasonal alignment, and measurable business impact to drive merchant growth and solution awareness, consideration, and adoption.
Your day to day:- Own content strategy for all key audience segments: SMB, Mid-Market, Enterprise, Developer, and Partner
- Collaborate with Product & Growth Marketing, Sales, and Segment Leads to define content priorities that reflect audience pain points, solution fit, and opportunity size
- Create and govern content frameworks that ensure consistency in voice, positioning, and messaging across all audience touchpoints
- Lead development of strategic content across all funnel stages: category narratives, industry POVs, customer case studies, solution briefs, and conversion assets
- Establish a quarterly release model that aligns with product launches, seasonal campaigns, vertical GTM motions, and executive programs
- Ensure every asset is optimized for reusability across lifecycle marketing, sales enablement, field programs, and web
- Build a content ecosystem that supports thought leadership at the segment level, including trend reports, market POVs, and industry analyst engagement materials
- Translate internal insight into external credibilitydeveloping content used in executive briefings, segment messaging playbooks, and C-level outreach
- Partner with Comms and Analyst Relations to ensure alignment on positioning, accuracy, and timing
- Lead a high-performing content team, including internal strategists, agency partners, and AI-powered tools for content production and personalization
- Establish clear success metrics for content consumption, contribution to funnel velocity, and influence across segments
- Integrate content performance insights into quarterly planning, prioritization, and resource allocation
What we are looking for:- 10+ years in B2B content strategy, product marketing, or segment-based GTM execution, preferably in SaaS, fintech, or payments
- Proven ability to lead content systems tied to audience segmentation, solution strategy, and growth-stage execution
- Experience building content that resonates across the buying committeeproduct, finance, operations, and IT
- Demonstrated fluency in collaborating across marketing, sales, comms, and analyst relations
- Skilled in applying AI tools for content planning, drafting, and performance optimization
- Executive presence and operational rigorable to lead at both strategic and execution levels
Success Measures- A unified, insight-driven cross-channel, full-funnel content strategy & programming aligned to segment needs and commercial priorities
- Increased pipeline influence, content engagement, and GTM velocity across SMB and Enterprise
- A content ecosystem recognized internally as foundational and externally as market-making
Subsidiary:PayPal
Travel Percent:20
PayPal is committed to fair and equitable compensation practices.
Actual Compensation is based on various factors including but not limited to work location, and relevant skills and experience.
The total compensation for this practice may include an annual performance bonus (or other incentive compensation, as applicable), equity, and medical, dental, vision, and other benefits. For more information, visit https://www.paypalbenefits.com.
The US national annual pay range for this role is $152,500 to $262,350
For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations.
Our Benefits:At PayPal, we're committed to building an equitable and inclusive global economy. And we can't do this without our most important asset-you. That's why we offer benefits to help you thrive in every stage of life. We champion your financial, physical, and mental health by offering valuable benefits and resources to help you care for the whole you.
We have great benefits including a flexible work environment, employee shares options, health and life insurance and more. To learn more about our benefits please visit https://www.paypalbenefits.com.
Who We Are:Click Here to learn more about our culture and community.
Commitment to Diversity and Inclusion PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at
[email protected].
Belonging at PayPal: Our employees are central to advancing our mission, and we strive to create an environment where everyone can do their best work with a sense of purpose and belonging. Belonging at PayPal means creating a workplace with a sense of acceptance and security where all employees feel included and valued. We are proud to have a diverse workforce reflective of the merchants, consumers, and communities that we serve, and we continue to take tangible actions to cultivate inclusivity and belonging at PayPal.
Any general requests for consideration of your skills, please Join our Talent Community.
We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates. Please don't hesitate to apply.
