The
Head of Client Marketing directs all aspects of marketing to individuals, increasing engagement and acquisition of new prospects and expanding relationships with current clients. They will plan, execute, and measure an end-to-end marketing strategy for growth in client AUM, including brand strategy, content and thought leadership, multi-channel consumer campaigns, and nurturing strategies for the prospect pipeline. Reporting to the CMO, this is a fast-paced role with significant autonomy and decision-making authority, supported by an exceptional cross-functional team, a direct team of 5, committed leadership, and significant growth momentum.
This is a hybrid role, requiring 2-3 in-office days in our Philadelphia headquarters and occasional travel to branch offices.
What you are good at:- Strategic Leadership: The ability to synthesize complex business opportunities into clear, actionable brand and marketing strategies.
- Execution: Advanced ability to plan, create, and deploy new content and campaigns on time and on budget.
- Collaboration: The ability to engage stakeholders at all levels of the organization, considering many points of view before arriving at final decisions.
- Innovation: Constructs new and differentiated approaches through internal and external insights.
Responsibilities:- Develop short- and long-term marketing strategies to reach, engage, and convert prospective clients, including channels, content, and KPIs.
- Improve results at all stages of the prospect pipeline through compelling nurture content and campaigns.
- Oversee the refinement of Janney's brand strategy, including language, design, and prospect segmentation.
- Lead Janney's digital marketing strategy, including channel, geography, media planning, measurement, and optimization.
- Advance content and thought leadership as a core element of client marketing, drawing on Janney's substantial insights and wealth management expertise.
- Advise on and activate multiple growth strategies, including direct-to-consumer marketing, engagement of current clients, seminars and events, and referrals.
What you have: - Bachelor's degree in any field; MBA preferred.
- Strong management skills and a proven track record coaching and developing a team.
- A strong Marketing generalist skill-set, with hands-on experience across multiple disciplines.
- A proven track record of delivering end-to-end marketing strategies and activations with clear results.
- 10-15 years minimum experience in Marketing, with at least 5 in financial services.
Benefits: Janney believes that its employees are the key to what makes a great company. We believe that a balance between work and non-work activities is essential to superior performance and a positive work atmosphere. We offer a competitive package including Paid Parental Leave, generous Paid Time Off, eligibility for a $2,000 referral bonus, Employee Ownership, and Professional Development Assistance Plan designed to help you make the most of your life at work and at home-today and in the future.
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