Role OverviewThis role owns Harvey's brand strategy and how it shows up in market, across brand campaigns, paid media, and experiential activations. You will define the brand voice, brand strategy and translate it into in-market execution plans, managing the investment and the platforms required to bring them to life.
The role sits at the intersection of strategy, media, experiential, and cross-functional coordination, ensuring that every brand dollar is working toward a coherent, high-quality presence in the market. Success in this role comes from excellent taste, strong media fluency, sharp strategic thinking, and the ability to lead complex cross-functional workstreams with clarity and conviction.
What You'll Do- Lead global brand campaigns across paid media, experiential, and integrated activations.
- Manage and develop a brand marketing team ranging from paid media to experiential marketing.
- Own Harvey's brand strategy and translate it into in-market execution plans.
- Lead brand activation strategy for Harvey globally, collaborating with regional marketing leads for regional context.
- Bridge brand and performance marketing: make strategic recommendations that connect upper-funnel brand campaigns with conversion-focused marketing to ensure a seamless customer journey, including sequencing strategies from awareness to conversion and consistent messaging across all funnel stages.
- Own brand consistency across all performance creative, serving as a bridge between Creative/Design and DR teams, ensuring strategic briefs and creative direction reflect brand standards at every stage; review creative before launch and recommend conversion optimizations that never compromise brand integrity.
- Own the budget for all brand marketing spend, including reconciliation and ongoing visibility into ROI.
- Partner with Product Marketing to ensure brand moments amplify key product launches and messaging.
- Partner closely with Creative/Design on concept development and asset creation to support activations.
- Work with Global Events to integrate brand campaigns into Harvey's owned event program.
- Manage agency relationships and lead RFP processes for any media, experiential, and production partners.
What You Have- 10+ years of experience in brand marketing, with depth in brand campaigns, paid media strategy, and experiential marketing.
- Demonstrated experience owning and optimizing significant media budgets, with familiarity with buying rates across channels.
- Experience managing external agencies and production partners across multiple simultaneous workstreams.
- Strong cross-functional leadership skills, with the ability to coordinate across Brand, Demand Gen, Creative, and Events teams.
- Exceptional taste and a track record of bringing a high creative bar to in-market work.
- Experience directly managing marketing team members.
- Comfort operating in fast-moving environments and making sound judgment calls under ambiguity.
Compensation$196,000 - $294,000 USD
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