Position Summary:
Specialty Sales Executive - HCP is responsible for driving profitable growth amongst targeted specialists and prescribers. This position executes a focused and carefully defined messaging strategy, call sequence, and frequency, and leverages business and value solutions based on evidence and outcome data for Pure Encapsulations while also supporting Atrium Professional brands portfolio in its entirety.

This position is responsible for growing sales to exceed target within a base book of existing business via prospecting, profiling, and detailing, while engaging with customers via live virtual, face-to-face, and phone interactions. This role partners with the Account Manager/ Specialty Sales Executive - HCP Channel, HCP Marketing Team, and Medical Affairs to execute against strategic imperatives and plans by brand.

Key Responsibilities:
• Focus on driving strategic brand growth amongst targeted specialists, prescribers, and/or new accounts via live, virtual and phone interactions that coincide with specific expectations for each.
• Meet/exceed sales and profit objectives in assigned territory/s.
• Identify specific growth plans within assigned accounts using territory routing plans and cycle plans. Create access points for product availability early in the selling cycle.
• Flawlessly execute against Launch Excellence.
• Display strategic thinking and planning by properly identifying and aligning HCP specialty to products that are complimentary to their area of focus and their patient need; this is accomplished through pre-call planning, deep understanding of product offerings, and mining data for synergies.
• Deliver financial benefits based on research evidence that translates to tangible cost saving for targeted accounts.
• Meet/exceed required call activity to optimize time within accounts.
• Identify, prioritize, and drive opportunities to create access, policy, programs, and processes that drive product demand.
• Contribute to meeting/exceeding Atrium's sales and profit objectives.
• Implement protocols and pathways leveraging condition-specific marketing journeys enabling a laser-focus to the right customer, right message, and right product.
• Share best practices with the broader sales organization.
• Cultivate and leverage long-term customer relationships including senior level relationships. Build network of key advocates within assigned accounts, including committee personnel and system advocates for Atrium/Nestle. Attends key events alongside local nutrition leaders.
• Understand the healthcare environment and appropriately execute the selling process in a manner that is concise, compliant, professional, and persuasive; and which addresses a specific need and leads the customer to action.
• Demonstrate the ability to handle customer product questions and objections in a way that is consistent with sales training methodology.
• Organize meetings and deliver content to health care professionals on the topic of nutrition aligned with tangible account objects and metrics as defined by the customer.
• Participate in NHSc offered training and strategic medical conventions and exhibit as needed to expand product, market, and science knowledge.
• Able to adopt new technology like video conferencing, polling, drawing pictures, AI, and mobile apps.
• Attend in-person meetings (i.e. national sales meetings, regional meetings, field visits, and required trainings).
• Able to travel 75%+
• Knowledgably and successfully navigate an assortment of virtual platforms i.e. Zoom, Ring, Teams, Slack, to meet the customer where they are and be able to conduct engaging business conversations.

Experience and Education Requirements:
• Bachelor's degree
• 3+ years medical/clinical selling experience in a clinical setting with demonstrated success in specialty medical products OR 5+ years combined experience in sales with demonstrated success and clinical experience.
• Consistently meets and exceeds sales targets.
• Strong business/financial acumen and negotiation skills.
• Experience selling in a virtual environment; skilled in multiple customer engagement platforms.
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