Dexcom

HCP Marketing Manager (Stelo)

Dexcom$105K — $176K *
US-Anywhere
+ 2 other locationsRemote
Healthcare
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Business, or related field
  • 5+ years of experience in healthcare, medical device, pharmaceutical, or regulated marketing
  • Experience developing HCP marketing strategies across paid media, digital, and sales enablement
  • Strong working knowledge of MLR processes and regulated promotional environments
  • Proven ability to manage multiple projects and stakeholders simultaneously
  • Excellent communication, collaboration, and execution skills

Responsibilities

  • Support development and execution of the Stelo HCP marketing strategy
  • Translate clinical and product value into clear HCP messaging
  • Plan and execute HCP-focused paid media campaigns
  • Ensure consistent brand and message delivery across HCP touchpoints
  • Develop and maintain HCP sales enablement tools
  • Drive HCP lead generation through digital campaigns
  • Serve as a primary marketing partner to Medical, Legal, and Regulatory teams

Benefits

  • A front row seat to life-changing CGM technology
  • Full and comprehensive benefits program
  • Growth opportunities on a global scale
  • Access to in-house learning programs and tuition reimbursement
  • Joining an exciting, innovative, industry-leading organization
Full Job Description
Meet the team:

Join a dynamic HCP marketing team that is focused on expanding access, simplifying insights and empowering more providers to deliver better care. We are focused on delivering innovative glucose sensing that helps simplify care and drive better patient outcomes.

As we grow the Stelo brand, you will play a key role in shaping how we connect with HCPs through bold strategy, innovative campaigns and relentless focus on impact. If you are excited about a fast-paced, forward-thinking environment, come join our team!

Where you come in:

You will:
  • Support development and execution of the Stelo HCP marketing strategy, ensuring alignment to brand positioning, portfolio priorities, and business
  • Translate clinical and product value into clear, compelling, and compliant HCP messaging across channels
  • Plan and execute HCP-focused paid media campaigns (programmatic, endemic, paid social, paid search, etc) in partnership with internal media lead and agency teams
  • Ensure consistent brand and message delivery across all HCP touchpoints to deliver personalized, compelling experience that creates action
  • Develop and maintain HCP sales enablement tools, including visual aids, brochures, presentations, digital assets, and field resources
  • Support Stelo HCP website, email and paid media content development for Stelo, including ongoing optimization of provider pages, educational content, and conversion pathways
  • Develop and maintain HCP sales enablement tools, including visual aids, brochures, presentations, digital assets, and field resources
  • Drive HCP lead generation through digital campaigns, email journeys, website forms, events, and affiliate programs
  • Serve as a primary marketing partner to Medical, Legal, and Regulatory teams to ensure timely, compliant development and approval of HCP assets


What makes you successful:

You will bring:
  • Bachelor's degree in Marketing, Business, or related field
  • 5+ years of experience in healthcare, medical device, pharmaceutical, or regulated marketing
  • Experience developing HCP marketing strategies across paid media, digital, and sales enablement
  • Strong working knowledge of MLR processes and regulated promotional environments
  • Proven ability to manage multiple projects and stakeholders simultaneously
  • Excellent communication, collaboration, and execution skills


What you'll get:
  • A front row seat to life changing CGM technology. Learn about our brave #dexcomwarriors community.
  • A full and comprehensive benefits program.
  • Growth opportunities on a global scale.
  • Access to career development through in-house learning programs and/or qualified tuition reimbursement.
  • An exciting and innovative, industry-leading organization committed to our employees, customers, and the communities we serve.


Travel Required:
  • 15-25%


Experience and Education Requirements:
  • Typically requires a Bachelor's degree with 8-12 years of industry experience


Remote Workplace: Your location will be a home office; you are not required to live within commuting distance of your assigned Dexcom site (typically 75 miles/120km). If you reside within commuting distance of a Dexcom site (typically 75 miles/120km) a hybrid working environment may be available. Ask about our Flex workplace option.

Please note: The information contained herein is not intended to be an all-inclusive list of the duties and responsibilities of the job, nor are they intended to be an all-inclusive list of the skills and abilities required to do the job. Management may, at its discretion, assign or reassign duties and responsibilities to this job at any time. The duties and responsibilities in this job description may be subject to change at any time due to reasonable accommodation or other reasons. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Salary:
$105,800.00 - $176,300.00

About Dexcom

Dexcom is a medical device company that specializes in continuous glucose monitoring (CGM) systems for people with diabetes. The company was founded in 1999 and is headquartered in San Diego, California. Dexcom's CGM systems provide real-time glucose readings, allowing people with diabetes to better manage their blood sugar levels. The company's products include the Dexcom G6, G5, and G4 systems, as well as the Dexcom Share remote monitoring system. Dexcom has partnerships with several other companies, including Insulet and Tandem Diabetes Care. In 2020, Dexcom was named one of the world's most innovative companies by Fast Company.
Learn more about Dexcom
Size
6,300 employees
Market Cap
$43.2 billion
Industry
Net Income
$493.6 million
Founded
1999
5 Year Trend
+33.7%
Revenue
$1.9 billion
NASDAQ

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