Job Title: Director, HCP Marketing

Location: Philadelphia, PA or Durham, NC

Job Purpose:
The Director, HCP Marketing will lead the development and execution of healthcare provider (HCP) marketing initiatives for a long acting specialty respiratory biologic product. The primary focus of this role will be driving the growth in a highly competitive market. This role requires close collaboration with cross-functional teams, including medical, market access, regulatory, legal, and field sales, to effectively deliver on brand priorities. We are seeking a candidate with strong marketing expertise and proven leadership skills.

Key Responsibilities:

Create a Compelling HCP Strategy:

• Refine and execute HCP campaigns focusing on the launch indication that will grow the biologic class and market share.
• Identify and prioritize opportunities based on market insights, competitive intelligence, and customer needs.
• Responsible for identifying innovative levers to execute the strategy with healthcare professionals, including segmentation, targeting, content and message development.

Campaign Development and Execution:

• Design and implement innovative, multi-channel marketing campaigns to effectively engage HCPs, ensuring alignment with brand objectives.
• Oversee the creation of promotional materials and tools, ensuring compliance with regulatory and industry standards and measurement plans of the tactics to quickly identify drivers and barriers of performance.
• Partner with cross-functional teams (Medical, Market Access, Sales, and Analytics) to ensure integrated and impactful tactics.

Deliver Brand Performance:

• Standardize monthly review of HCP OKRs that evaluate and diagnose the business and communicate to leadership concisely.
• Execute at pace, and agility to spot barriers and drivers of performance and create compelling marketing campaigns to address them.
• Define OKRs, track, and refine with agility.

Stakeholder Collaboration:

• Build strong partnerships with internal stakeholders, focusing on field sales to motivate and drive alignment in executing the marketing strategy.
• Serve as a key representative for the brand in discussions with senior leadership and external audiences including agency partners.

Team Leadership and Development:

• Provide mentorship and leadership to a high-performing marketing team.
• Cultivate the GSK cultural pillars: Ambitious for patients, accountable for impact, and doing the right thing.

Skills and Capabilities:

• Market Analysis and Insight: Proficiency in analyzing market trends, customer behaviors, and competitive landscapes to inform strategy.
• Develop and execute comprehensive HCP-focused omnichannel marketing strategies aligned with business objectives.
• Content Development: Develop messaging that drives action with HCPs.
• Performance Measurement: Proficiency in setting and measuring OKRs.
• Influencing: Align cross-functional teams, leadership, and external stakeholders.
• Communication Skills: Exceptional verbal and written communication skills to articulate strategies, plans, and results to various audiences.
• Leadership and Team Development: Inspirational leadership to guide and develop teams, fostering growth and high performance.
• Customer-Centricity: Understand HCP needs and deliver tailored solutions.

Qualifications & Experience:

Basic Qualifications:

• Bachelor’s degree required; an advanced degree (MBA, MPH, etc.) preferred.
• 8 + years of experience developing and executing marketing campaigns and strategies.
• Minimum 4+ years of progressive marketing experience, including director-level leadership roles.
• Experience working in a cross-functional matrix organization.

Preferred Qualifications:

• Expertise in biologics marketing, with experience in respiratory or specialty care.
• Experience developing and applying multidimensional attitudinal and behavioral segmentation strategies to drive impactful omnichannel marketing initiatives.
• First line sales leader and/or leading large teams toward ambitious goals.
• Experience navigating a cross-functional matrix environment.
• Strong analytical skills, translating insights into actionable marketing solutions.
• Demonstrated ability to lead and collaborate across a matrix organization.
• Excellent communication, presentation, and influencing skills.
• Knowledge of regulatory and compliance in the pharmaceutical industry.

How to apply
If this role excites you, please submit your resume and a short note describing relevant experience and what motivates you about this opportunity. We encourage applicants who are curious, collaborative and focused on making measurable impact for patients.

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