The roleThis is the glue function between marketing and sales. You own how Flagright positions, competes, and wins - globally - and you run GTM for North America hands-on. You report directly to the CEO and work alongside regional GTM Associates in APAC and EMEA.
Global ownership:- Core product positioning and value propositions - the single narrative every region builds on
- Messaging architecture: the frameworks and templates regions use to build vertical- and persona-specific messaging
- Segmentation and ICP methodology: how we define segments, tier accounts, and structure buyer personas
- Competitive intelligence: track competitors, maintain positioning frameworks and battlecards, design competitive minefields that expose competitor weaknesses - fed by regional inputs
- Sales enablement: core playbooks and enablement materials used by the entire revenue org
North America (you run it yourself):- Target segments, priority verticals, and buyer personas for the region, including adjacent opportunities
- Regional messaging per vertical, per channel
- Strategic support on enterprise opportunities: deal strategy, positioning, RFP responses
- Manage account lists for BD team targeting; campaign prioritization
- Lifecycle and reactivation campaign design, with marketing and sales
- Event planning with Field Marketing and Sales
People who thrive at Flagright- Have been knocked down before and gotten back up
- Are resourceful - figure it out with whatever tools exist
- Have strong opinions, defend them, and drop them when proven wrong
- Would rather own targets than a task list
- Run toward ambiguity, not away from it
- Want to work with no-BS people
People who struggle here- Want 9-to-6 and a predictable week
- Confuse ambitious goals with unreasonable ones
- Need priorities to hold still for a quarter
- Take blunt feedback or lost deals personally
- Say - or think - "that's not my job"
Who we are looking for- Based in the Bay Area with the right to work in the USA (no visa sponsorship available); fully in-person at our Santa Clara office
- Bachelor's degree required
- 4-7 years in product marketing, GTM strategy, or enterprise sales - ideally in fintech, compliance technology, fraud prevention, or data infrastructure
- Proven ability to translate technical products into clear commercial narratives
- Has built segmentation frameworks, sales playbooks, and competitive positioning that a sales team actually used
- Strong written and verbal communication
- Willing and able to travel up to 20% of the time
What we offer- Equity from day 1 at a Y Combinator startup
- Global ownership of positioning and GTM strategy, reporting directly to the CEO
- A product with clear, real-world differentiation in a market that is growing fast
- Work alongside a highly competent, top-tier team, including professionals from Y Combinator, ex-AWS, and Palantir
- Low-bureaucracy environment, minimal meetings, asynchronous communication culture
- Relocation support; housing subsidy if you choose to live within 1 mile of the office
