About the RoleAs the
GTM Marketing Manager at Torus, you will lead sales enablement content across our product offerings. You will craft product positioning and vertical-specific narratives, build and manage our sales asset library (including case studies, pitch decks, battlecards, and one-pagers), and support product launch plans. Working closely with sales, product, and marketing teams, you will participate directly in customer calls, conduct target audience research, gather field insights, and lead sales training.
Responsibilities- Craft clear, compelling product positioning and messaging across all Torus offerings (hardware, software, services).
- Develop and manage end-to-end product launch plans-from internal alignment to external execution.
- Own the customer-facing asset library end to end-case studies, one-pagers, pitch decks, battlecards, and vertical-specific content-and keep every asset organized, versioned, and factually accurate.
- Identify and develop customer case studies and testimonials across utility, commercial & industrial, and data center verticals.
- Work side by side with sales: join customer and prospect calls, capture what you hear firsthand, and use those learnings to quickly iterate on assets and tactics.
- Conduct customer research to better understand the pain points and motivations of our users and choosers within our target verticals.
- Lead internal training for sales, marketing, customer support, and cross-functional teams on new products, features, and messaging.
- Partner with sales, product, and marketing teams to ensure GTM alignment and message consistency.
- Monitor competitive landscape and market shifts to inform positioning and sales strategy.
Required Experience- 5+ years in product marketing or GTM roles, ideally in B2B tech, energy, or hardware + software environments.
- A systems thinker-highly detail-oriented, assertive, and able to take real ownership of outcomes without waiting to be asked.
- Proven experience building sales enablement content and delivering training.
- Familiarity with product launch frameworks.
- Strong written and visual communication skills-comfortable translating technical features into customer-facing value.
- Experience collaborating cross-functionally with product, sales, and design teams.
- Strong research skills and a proven ability to quickly understand the landscape of a new customer segment, vertical, or industry.
- Comfortable working independently in a fast-moving, high-accountability environment.
Preferred Experience- Experience in the energy, climate tech, utility, or infrastructure sectors.
- Strong copywriting ability-able to draft customer-facing copy directly, not just brief it out.
- Background working on or supporting long, complex sales cycles (utility, C&I, data centers, public sector, etc.).
- Knowledge of the power grid, distributed energy, or energy storage systems.
- Strong eye for design and the ability to work closely with creative teams on visual assets.
- Experience with Hubspot.
Additional DetailsBackground Check All candidates are subject to a background check.
Location + Travel The role is based in Utah including hybrid remote with work based in your home office and our Salt Lake City/South Salt Lake warehouses, as needed.
Schedule Full-Time, Salaried
Compensation $150,000 - 170,000 (Note: We have the flexibility to hire at different levels, which may impact the corresponding pay range.)
Work Authorization Applicants must already have the legal authorization to work in the US without requiring any employer sponsorship.
Physical Requirements- Regularly operates a computer and other peripheral office equipment such as a printer or mouse.
- Ability to communicate information so others can understand. Must be able to exchange accurate information in these situations.
- Must report to work reliably and with the ability to use full and unimpaired skills and judgment to safely execute your job.
- Proficiency in reading, writing, and speaking English required.
- When on the production floor, required to don personal protective equipment to include, but not limited to ear protection, gloves, eye protection and/or safety helmet.
- When on the production floor, ability to observe, detect and respond to audible and visual machine malfunction warnings.
Our Perks & BenefitsBenefits eligibility is based on employment status.
Financial
- Employee Rewards Package including equity
- 401(k) Retirement Savings Plan
- Torus paid life and AD&D Insurance with options to purchase additional coverage
- Voluntary short- and long-term disability insurance
Health & Wellness
- Health Benefits Package: Choice between traditional PPO or HSA-eligible medical plans with Torus covering 50% of medical premiums; Dental insurance; and Vision insurance
- Plan participants have access to telehealth services, mental health support and coaching, and exclusive discounts on brands, dining, entertainment, and more.
Time Off
- Unlimited discretionary PTO or 10 days annual PTO
- 10 paid company holidays
- Waiting period-free 100% paid parental leave
Culture & Community
- Regular company-wide offsites to showcase our progress and learnings. A time to step back, think strategically, and work on the business together.
- Team members receive Torus branded gear
- Peer Recognition Program
- Fully stocked break rooms with free snacks and drinks. Because great work deserves great fuel.
