Kroger

GTM Manager

Kroger$90K — $120K *
Retail & Consumer Goods
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 7+ years of experience in advertising, marketing, merchandising, data analytics, or loyalty
  • Bachelor's degree in marketing, communications, or a related field
  • Strong cross-functional leadership abilities
  • Excellent communication and presentation skills
  • Proficient in problem solving and organization
  • Experience analyzing performance data and deriving actionable insights
  • Ability to handle multiple priorities with high attention to detail

Responsibilities

  • Develop and execute Go-to-Market support plans with cross-functional partners
  • Advise Third Party Partnership Team on Go-to-Market collaboration for 3P business growth
  • Coordinate promotional activities with Promotional Planner for initiatives
  • Prioritize Division requests to ensure strategic alignment
  • Forecast impacts from e-commerce projects and Division campaigns
  • Define measurement objectives and support test-and-learn initiatives
  • Present Go-to-Market plans to executive stakeholders
  • Manage project risks and develop mitigation strategies
  • Anticipate customer needs and advocate for their interests
  • Recommend improvements in processes for better outcomes

Benefits

  • Comprehensive healthcare coverage including medical, dental, vision, and prescription
  • Flexible scheduling with paid time off, including holiday and sick pay
  • Free counseling through Employee Assistance Program and financial coaching
  • Discounts on various purchases including food, travel, and technology
  • Tuition reimbursement of up to $21,000 through Continuing Education program
  • Opportunities for career growth through training programs and development pathways
Full Job Description
Job Description

Responsible for owning the e commerce Go to Market deliverables for designated e commerce projects, third party (3P) platform activity plans, and Division campaigns. Leads end to end Go to Market execution, including coordination of activation, promotional integration, forecast impact, and performance measurement. Demonstrates the company's core values of respect, honesty, integrity, diversity, inclusion, and safety.

Responsibilities

  • Develop and execute Go-to-Market support plans for prioritized projects and Division campaigns with cross-functional partners including e-comm, merchandising, operations, digital experience, marketing, and corporate communications.
  • Advise Off Platform Third Party Partnership Team and facilitate Go-to-Market collaboration to grow the 3P business.
  • Coordinate with Promotional Planner for purpose of establishing and deploying promotional activity for designated initiatives.
  • Prioritize Division requests for Go-to-Market support to ensure strategic fit and feasibility.
  • Forecast impact from e-comm projects, 3P activity plans, and Division campaigns including new households, retention, and digital engagement.
  • Define measurement objectives and support test-and-learn initiatives by coordinating cross-functional measurement plans, analyzing results, and publishing actionable insights.
  • Present Go-to-Market plans to executive stakeholders.
  • Manage project risk, develop mitigation plans, and escalate decisions and unresolved issues.
  • Anticipate customer needs and act as the champion for the customer.
  • Recommend evolutions for ways of working to create better outcomes.
  • Must be able to perform the essential functions of this position with or without reasonable accommodation.


Qualifications

Minimum
  • 7+ years of advertising, marketing, merchandising, data analytics, and/or loyalty experience
  • Bachelor's degree in marketing, communications, or related field
  • Proven demonstration of strong cross functional leadership skills
  • Excellent communication and presentation skills to effectively communicate information to partners
  • Proven problem solving and superb organizational skills
  • Proven demonstration of analyzing performance data and translating insights into actionable activation strategies
  • Demonstrated success in managing multiple, competing priorities with high attention to detail


Desired
  • Master's degree in marketing, communications, or related field
  • Experience growing an ecommerce business


What you'll receive from us:

The Kroger Family of Companies offers comprehensive benefits to support your Associate Well-Being, including Physical, Emotional, Financial and more. We'll help you thrive, with access to:
  • A wide range of healthcare coverage, including affordable, comprehensive medical, dental, vision and prescription coverage, through company plans or collective bargaining agreement plans.
  • Flexible scheduling in full- and part-time roles with paid time off, including holiday and sick pay based on eligibility and length of service.
  • Emotional and financial support with free counseling through our Employee Assistance Program and free, confidential financial tools and coaching with Goldman Sachs Ayco.
  • Valuable associate discounts on purchases, including food, travel, technology and so much more.
  • Up to $21,000 in tuition reimbursement over your career, through our industry-leading Continuing Education program.
  • Vast potential for growth, through an abundance of industry-leading training programs and diverse career pathways.

About Kroger

Kroger serves customers and the community, how we innovate, and who we hire.

Kroger Careers

Joining Kroger means becoming part of a historic company committed to transforming the grocery industry. As one of America's largest retailers, Kroger offers unparalleled job opportunities, fostering a culture of innovation, leadership, and diversity.

Work You'll Do

At Kroger, every position contributes to our mission of feeding the human spirit. We are looking for professionals who are eager to drive change and master their career journey through various employment paths, from in-store roles to corporate positions.

Innovate and Lead

Embrace the chance to be at the forefront of industry innovation with Kroger. Our team is dedicated to implementing sustainable practices and technologies that enhance customer experience and community well-being. Your skills in leadership and innovation will find a nurturing home here, pushing the boundaries of what a grocery company can achieve.

Grow with Us

Kroger is not just a company; it's a place where you can grow. We invest in our team's growth through comprehensive training programs, leadership development, and opportunities for advancement. Diversity and inclusion are at the heart of our culture, ensuring every team member can thrive.

Be Part of a Great Team

Our team at Kroger is diverse, skilled, and driven—united by a shared commitment to our customers and each other. Working here, you'll engage in meaningful work that directly impacts communities, supported by a network of colleagues who are as passionate about their careers as you are.

Internship and Training Opportunities

Start your professional journey with Kroger through our internship programs or dive into our diversity training initiatives that prepare you for a long-term career with us. These programs are designed to enhance your skills and ensure you are well-prepared for the challenges and opportunities ahead.

Benefits That Matter

Kroger offers a competitive benefits package that supports the health, well-being, and financial security of our employees and their families. From healthcare to retirement plans, we provide the benefits you need to secure your future.

Explore Job Opportunities

Whether you're starting your career or looking to make a change, Kroger offers positions that match your skills and interests. From part-time jobs to full-time careers, our hiring process is designed to find the best fit for both you and our company.

Stay Connected

Join our team and stay connected with the latest in career opportunities and company news. Network with professionals across the company and industry, gaining insider perspectives that can help propel your career forward.

Search Kroger Jobs

Ready to take the next step in your career? Search open positions at Kroger, tailor your resume, and prepare for an interview that could lead to your next professional adventure. We're excited to see how your talents can help shape the future of Kroger.

Keep Up to Date

Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here.

Job Alert Emails

Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding opportunities that await at Kroger. Join Kroger, where your career is nurtured, your innovation is valued, and your growth is guaranteed.
Learn more about Kroger
Size
420,000 employees
Market Cap
$32.4 billion
Industry
Net Income
$2.5 billion
Founded
1883
5 Year Trend
+3.6%
Revenue
$132.4 billion
NASDAQ

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