GTM Lead

Clera

$180K *
Enterprise Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3+ years B2B growth marketing experience, directly involved in Series A to B transitions.
  • Deep technical fluency to explain infrastructure concepts to engineers.
  • Proven ability to independently build and execute B2B marketing functions.
  • Demonstrated history of conducting A/B tests and making data-driven decisions.
  • Experience in marketing to technical audiences without using clichés.
  • Hands-on experience with GTM operations including analytics and reporting.
  • Background in optimizing sales pipelines and improving lead conversion.

Responsibilities

  • Own end-to-end marketing: positioning, messaging, content, and demand generation.
  • Collaborate with founders on story and brand direction, then execute and iterate.
  • Analyze the sales pipeline for qualification issues and bottlenecks, then fix them.
  • Conduct ongoing experiments to let data guide decision-making.
  • Engage authentic messaging with technical audiences such as engineers and platform teams.
  • Manage GTM operations including tracking and reporting of effective strategies.
  • Create marketing copy, build sequences, and analyze results yourself before team expansion.

Benefits

  • Early-stage equity in a well-funded, high-traction startup.
  • Collaborative work environment with a small, focused team.
Full Job Description
About the Role

A YC-backed, seed-stage AI developer infrastructure startup in San Francisco is looking for a GTM Lead to own the entire go-to-market function from day one. The company builds sandboxing and testing infrastructure for AI agents - a nascent, fast-moving space that has already hit product-market fit ahead of schedule, with demand outpacing supply.

You'll be the first dedicated GTM hire at a tight-knit four-person team, working directly with the founders to build marketing, tune the sales pipeline, and run the GTM operations that prove what's working. This is a hands-on execution role - you do the work yourself before you build a team. Visa sponsorship is not available for this position.
What You'll Do
  • Own marketing end-to-end: positioning, messaging, content, launches, and demand generation.
  • Co-own story and brand direction with the founding team, then execute the strategy and iterate based on results.
  • Tune the sales pipeline by analyzing how leads arrive, get qualified, and where they stall - then fix the bottlenecks.
  • Run constant experiments and let data, not opinions, drive what you double down on.
  • Reach a technical audience authentically - engineers and platform teams who reject marketing speak.
  • Handle GTM ops: tooling, tracking, and reporting that surface what's actually working.
  • Write copy, build sequences, and read the numbers yourself until the motion is proven.
  • Hire and lead marketers once you've validated the playbook.
What We're Looking For

Must-haves:
  • 3+ years of hands-on B2B growth marketing experience, with direct involvement in taking a company from Series A through Series B - in the room making decisions, not adjacent to them.
  • Deep technical fluency: you can explain complex infrastructure or developer tooling concepts to engineers without a translator.
  • Proven ability to build and execute an end-to-end B2B marketing function (positioning, messaging, content, demand gen, pipeline tuning) independently.
  • Demonstrated track record of running A/B tests and experiments at volume, with data-driven decision-making to match.
  • Experience marketing to technical audiences - engineers, platform teams, infrastructure buyers - without falling back on marketing clichés.
  • Hands-on GTM ops experience: pipeline tracking, analytics, reporting infrastructure.
  • Experience optimizing sales pipelines including lead qualification, bottleneck identification, and conversion improvement.

Strong pluses:
  • Background in developer tools, infrastructure, or platform companies.
  • Published technical writing under your own name - newsletter, Substack, blog, or documentation with a real audience.
  • Experience leading a company through a repositioning or rebrand and measuring its impact on metrics.
  • Prior experience hiring and managing marketing team members.
Compensation & Benefits
  • Base salary: $180,000+ USD annually (commensurate with experience)
  • Early-stage equity in a well-funded, high-traction company (Seed stage, backed by top-tier investors)
Location

This role is on-site in San Francisco, CA. Candidates must be based in San Francisco or willing to relocate. Remote or hybrid arrangements are not available for this position.

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