The RoleWe're building an early-stage go-to-market engine for a new product and looking for a GTM Growth Marketer Manager to own the experimentation loop at its core. This isn't a traditional demand gen role. You'll design and run structured outreach experiments across ICPs and message variants, interpret the signal that comes back, and feed those learnings directly into positioning - in tight partnership with our Product Marketing Manager and overlay AE team.
If you think in hypotheses, not campaigns, and you're energized by turning messy early-stage signal into crisp GTM decisions, this role is for you.
What You Need to Succeed GTM Experimentation- Design and run outbound experiments that cleanly isolate ICP and messaging variables
- Define experiment cadence, success metrics, and review rhythm
- Maintain a living ICP scorecard tracking response rates, objection patterns, and segment-level conversion
Demand Generation- Build and manage outbound sequences across email, LinkedIn, and video
- Own pipeline metrics for the overlay AE team: MQLs, meeting-set rate, and conversion by segment
- Instrument campaigns so signal is attributable and actionable
Signal Interpretation & Positioning Feedback- Synthesize response data, Gong call themes, and deal outcomes into positioning updates
- Partner with the PMM to translate field signal into messaging refinements
- Be the connective tissue between what the market is saying and what we're telling it
Sales Enablement- Develop and iterate outreach sequences, talk tracks, and one-pagers tuned to each ICP under test
- Keep enablement materials in sync with positioning cycles - not on a separate track
- Work closely with overlay AEs to understand what's landing and what isn't
Operations- Own the outreach and measurement toolstack (sequencing tool, CRM hygiene, pipeline reporting)
- Define and maintain reporting that surfaces experiment learnings, not just activity metrics
What You Bring to the Table- 7+ years of B2B marketing experience, with meaningful time in demand gen, outbound, or sales-adjacent roles
- Demonstrated ability to design experiments and draw conclusions from imperfect data
- Strong instincts for outbound - sequences, hooks, personalization, and what makes a cold outreach actually work
- Comfortable working from Gong calls and deal data, not just marketing analytics
- Experience with sequencing tools (Outreach, Salesloft, Apollo, or similar) and CRM hygiene
- Collaborative working style - you'll be in a tight loop with PMM, AEs, and founders
Nice to have- Experience at a company one or two stages ahead of where we are now (e.g., seed hire from Series A/B)
- Familiarity with ABM approaches and account-level signal tracking
- Background that spans both PMM and demand gen - you understand positioning, not just pipeline
Why This Role- You'll have direct influence on how we define our ICP and go-to-market motion - not executing someone else's playbook
- Tight feedback loop with the product and sales team
- Your work will directly shape the marketing org as it scales
What We OfferWe have all the usual perks and benefits but what we can really offer you is a fantastic work environment powered by an amazing team.
- Industry competitive compensation and equity plan
- Flexible time off, sick days, and 13 paid holidays
- Comprehensive medical insurance including Health, Dental, and Vision
- Paid parental leave (plus fertility, adoption, and other family planning benefits)
- In-office workspace
- Monthly allowance for wellness, reading, and access to LinkedIn Learning for continued development
- Events and activities both team-based and company-wide that inspire, educate, and cultivate
The base salary for this position is $124,000-$155,000 USD annually. Final compensation will be determined based on factors including role scope, relevant experience, and geographic location. This position is also eligible for a performance bonus based on company performance.
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