Avast

GTM & Growth Manager - Neo AI Browser

Avast$120K — $150K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3-5 years in go-to-market, growth, or marketing roles, ideally in consumer tech or AI startups.
  • Experience marketing AI-native or tech-driven consumer products.
  • Understanding of social media and influencer ecosystems.
  • Strong storytelling ability to engage audiences with technical products.
  • Hands-on experience with growth tools like Webflow and analytics dashboards.

Responsibilities

  • Define and implement Neo's go-to-market strategy from early access to full rollout.
  • Manage creator and influencer programs for awareness and adoption.
  • Experiment with social trends and formats on platforms like TikTok, X, and YouTube.
  • Drive community growth through campaigns and social engagements.
  • Collaborate with teams to translate AI capabilities into relatable stories.
  • Identify growth loops and retention strategies with Product and Analytics teams.
  • Track and optimize growth performance metrics like activation and retention.

Benefits

  • Be part of an innovative AI-native browser revolution.
  • Work within a dynamic, fast-paced team at Gen Digital.
  • Influence how millions experience AI technology daily.
  • Enjoy competitive pay, equity, and rapid growth opportunities.
Full Job Description
About the Role

Norton Neo is Gen's AI-native browser, built to rethink how people experience the web in an age of information overload. Neo goes beyond traditional browsing by proactively organizing, summarizing, and surfacing what matters-turning the browser into a smart, trusted assistant rather than a passive tool. Designed with privacy and security by default, Neo reflects Gen's commitment to helping Generation Digital navigate the internet more clearly, efficiently, and safely.

As part of Gen's broader mission to enable Digital Freedom, Neo represents our next chapter: using AI to reduce cognitive load, amplify human intent, and make the internet work better for people. In this role, you will partner closely with product and engineering leaders across the AI & Innovation organization to define and scale world-class browser experiences used by millions globally.

We're looking for a GTM & Growth Manager who lives and breathes internet culture and understands how ideas spread, products go viral, and AI becomes tangible for everyday users.

In this role, you'll help shape Neo's go-to-market strategy, design campaigns that spark organic buzz, and build programs that connect Neo with creators, early adopters, and communities. You'll be part strategist, part storyteller, and part growth hacker-obsessed with experimentation, learning, and scaling what works.

Key Responsibilities:
  • Define and execute Neo's go-to-market playbook, from early-access launches to full public rollouts.
  • Build and manage creator and influencer programs to drive awareness and adoption.
  • Experiment with new social formats, trends, and narratives across platforms such as X, TikTok, YouTube, and Reddit.
  • Drive community growth and engagement through creative campaigns, partnerships, and social activations.
  • Partner with Product and Analytics teams to identify growth loops and retention levers, turning users into advocates.
  • Collaborate with Marketing, Design, and Comms to translate complex AI capabilities into clear, human stories.
  • Track and optimize growth KPIs including activation, retention, and engagement.


About You:

Experience
  • 3-5 years of experience in go-to-market, growth, or marketing roles, ideally at a fast-moving consumer tech or AI startup.
  • Proven experience marketing AI-native or tech-driven consumer products.


Skills & Capabilities
  • Deep understanding of social media platforms, internet trends, and influencer ecosystems.
  • Strong storytelling ability with a talent for making technical products relatable and engaging.
  • Creative, analytical, and highly experimental mindset.
  • Hands-on experience with content, community, and growth tools (e.g., Webflow, Notion, analytics dashboards).
  • Bonus: Experience launching early-stage products or building high-growth, community-led programs.


Why Join Neo
  • Be part of the next browser revolution-an AI-native platform shaping the future of human-computer interaction.
  • Work with a small, fast, visionary team inside Gen Digital, combining startup velocity with global scale.
  • Play a key role in shaping how millions of people experience AI every day.
  • Competitive compensation, equity, and strong opportunities for rapid growth.


What's Next

After you submit your application, you can expect the following steps in the recruitment process:
  1. Talent Acquisition interview
  2. Interview with the Hiring Manager
  3. Interview with Senior Leader

About Avast

Avast is a cybersecurity company that develops and markets security software for personal computers and mobile devices. The company's products include antivirus software, VPN services, and password management tools. Avast has over 435 million active users worldwide and is headquartered in London, England. The company was founded in 1988 and has offices in the Czech Republic, the United States, and other countries.
Learn more about Avast
Size
1,700 employees
Industry
Founded
1988

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