GTM Enablement Trainer, Claude Products

Anthropic • $190K — $270K *
Enterprise Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Experience in roles like solutions engineering, sales engineering, or product marketing that bridge sales and technical teams.
  • Hands-on use of AI assistants and tools like Claude in real-world workflows.
  • Technical understanding of LLMs, able to demo and answer technical inquiries from buyers.
  • Ability to transform complex tech into enablement content such as demo scripts and training guides.
  • Experience writing for diverse technical audiences, especially those with varied technical understanding.

Responsibilities

  • Own product enablement for the global sales team, covering new and existing features.
  • Develop programs to ensure sellers are highly proficient users of Claude.
  • Create enablement materials to help field staff present Claude to both technical and business clients.
  • Collaborate with Product and Marketing for early visibility on launches and their delivery to the sales team.
  • Identify and advocate for significant enablement needs for upcoming product features.
  • Build and manage a product certification path for sellers on core offerings.
  • Produce high-quality content like demo scripts and competitive positioning materials.

Benefits

  • Visa sponsorship available with support from legal assistance.
  • Hybrid work model requiring at least 25% in-office presence.
  • Diversity-focused hiring process encouraging applicants from all backgrounds.
  • Collaborative work environment with a focus on representational perspectives.
Full Job Description
As the GTM Enablement Trainer, Claude Products, you'll teach Anthropic's global field organization how to use our products, both to do their own work better and to position Claude credibly with customers. Anthropic ships quickly, and the surface area of what we build is growing faster than any individual seller can track. The job has two halves. The first is enabling our own people to be power users of Claude, so the field is the most sophisticated user of the product we sell. The second is enabling them to position it: to run a credible technical conversation with a customer, anticipate the hard questions, and hold their own with a technical buyer. The best person in this role sees around corners. You won't wait for a launch to be announced before you start building enablement for it. You'll be embedded enough with Product and Applied AI to know what's coming, and opinionated enough to say which surfaces need real enablement investment and which don't. You'll need enough technical credibility to earn the respect of engineers and enough commercial fluency to earn the respect of sellers. You should also find more energy in enabling people to use what we build than in building it yourself. Key responsibilities: - Own product enablement for the global field organization, spanning new launches, existing capabilities, and the product roadmap ahead - Build the programs that make Anthropic sellers genuinely expert users of Claude in their own daily work - Create enablement that equips the field to position our products with technical and business buyers, including demo readiness, objection handling, and competitive framing - Partner closely with Product, Product Marketing, and Applied AI to get early visibility into what is shipping and to shape how it reaches the field - Anticipate which new product surfaces will require significant enablement investment, and make the case for that investment before launch - Build and maintain the product certification path that credentials sellers on our core products - Create high-quality enablement content including demo scripts, technical talk tracks, solution guides, and competitive positioning material - Establish feedback loops that carry field and customer signal about product gaps back to Product and Product Marketing Minimum qualifications: - Experience bridging sales and technical audiences in a role such as solutions engineering, sales engineering, technical enablement, product marketing, or technical account management - Hands-on, regular use of AI assistants and agentic tools (e.g., Claude, Claude Code) in your own real-world workflows - Working technical knowledge of how LLM products work (e.g., prompting, context, tool use, APIs), enough to demo them live and field technical questions from engineering buyers - Experience turning complex, fast-moving technical products into enablement content such as demo scripts, technical talk tracks, solution guides, or training curricula - Experience writing and presenting technical material for audiences with very different levels of technical depth Preferred qualifications - Hands-on experience building with LLM APIs, agentic frameworks, or developer tooling - Experience owning launch readiness for a technical product across a global field organization - Prior experience as a solutions engineer or sales engineer carrying a technical win - Experience building technical certification programs - A track record of shipping enablement content that the field actually uses - Experience partnering with Product or Product Marketing to prepare a field team ahead of launch, not after it - Experience building programs from 0 to 1 in fast-paced, ambiguous environments The annual compensation range for this role is listed below. For sales roles, the range provided is the role's On Target Earnings ("OTE") range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role. Annual Salary: $190,000-$270,000 USD Logistics Minimum education: Bachelor's degree or an equivalent combination of education, training, and/or experience Required field of study: A field relevant to the role as demonstrated through coursework, training, or professional experience Minimum years of experience: Years of experience required will correlate with the internal job level requirements for the position Location-based hybrid policy: Currently, we expect all staff to be in one of our offices at least 25% of the time. However, some roles may require more time in our offices. Visa sponsorship: We do sponsor visas! However, we aren't able to successfully sponsor visas for every role and every candidate. But if we make you an offer, we will make every reasonable effort to get you a visa, and we retain an immigration lawyer to help with this. We encourage you to apply even if you do not believe you meet every single qualification. Not all strong candidates will meet every single qualification as listed. Research shows that people who identify as being from underrepresented groups are more prone to experiencing imposter syndrome and doubting the strength of their candidacy, so we urge you not to exclude yourself prematurely and to submit an application if you're interested in this work. We think AI systems like the ones we're building have enormous social and ethical implications. We think this makes representation even more important, and we strive to include a range of diverse perspectives on our team.

About Anthropic

Anthropic is an artificial intelligence research lab that focuses on developing AI systems that are safe, reliable, and trustworthy. The company was founded in 2019 by Dr. Yoshua Bengio, a leading AI researcher and winner of the Turing Award. Anthropic's research is focused on developing AI systems that can learn from small amounts of data, reason about complex systems, and interact with humans in a natural way. The company is based in New York City and has a team of experienced AI researchers and engineers.
Learn more about Anthropic
Size
50 employees
Industry
Founded
2019

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