GTM AI Enablement Lead

Sensi.AI

$120K — $150K *
Enterprise Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Deep understanding of Sales, Marketing, and Customer Success operations
  • Proficient in daily use of AI tools and workflow automation
  • Energized by building new systems and processes
  • Ability to identify and design scalable automation solutions
  • Excellent communication skills for diverse audiences
  • Strong project management skills with ownership mentality
  • Experience in B2B startup or early stage environments
  • Familiar with customer lifecycle management and onboarding

Responsibilities

  • Act as the main connector across Sales, Marketing, Customer Success, and Product teams for a cohesive GTM strategy
  • Translate technical product updates into usable resources and implement AI workflows for efficiency
  • Own and update internal and external enablement materials continuously
  • Lead training sessions to enhance product knowledge and sales capabilities
  • Develop and manage a centralized Knowledge Base as the definitive information resource
  • Collaborate with Marketing on messaging that emphasizes outcomes over features
  • Create intelligent systems to catalog and disseminate organizational knowledge easily
  • Identify and streamline inefficient processes by leveraging AI capabilities

Benefits

  • Opportunity to shape AI-driven processes
  • Collaborative environment across functional teams
  • Focus on enhancing customer engagement and retention
  • Role in scaling the organization's operational model
  • Chance to prototype and implement innovative AI solutions
Full Job Description
Description

About the Role

We're looking for a GTM AI Enablement Lead to help accelerate the next chapter of Sensi.AI's go to market evolution.

Sensi has built a strong and growing GTM organization spanning Product, Marketing, Sales, Customer Success, and Clinical teams. As we continue to scale, we're investing in AI to create a faster, smarter, and more effective operating model that gives our teams-and our customers, a competitive advantage.

Key Responsibilities

  • Act as the primary hub across Sales, Marketing, CS, and Product to ensure a unified GTM strategy and consistent messaging
  • Distill technical product releases into clear, actionable materials and build the AI workflows that keep them current, distributed, and effective without manual intervention
  • Own the lifecycle of all external and internal enablement collateral, keeping it current and effective
  • Design and lead training sessions that build product fluency and sales excellence across GTM teams
  • Build and maintain the internal Knowledge Base as the organization's single source of truth and design the automation layer that keeps it updated, surfaced, and useful without anyone manually maintaining it
  • Partner with Marketing to co-create messaging that moves beyond features to focus on outcomes
  • Build intelligent systems that automatically capture, organize, and surface institutional knowledge as the company scales
  • Identify manual, repetitive, or broken processes across GTM and redesign them as AI powered workflows
  • Build and deploy automations where AI owns the full loop generation, personalization, distribution, and measurement"
  • Improve customer onboarding, adoption, and retention through automation and personalization
  • Evaluate emerging AI tools and rapidly prototype new use cases with real business impact
  • Measure results through dashboards, experimentation, and ROI analysis, making the case for what to build next

Requirements

What We're Looking For

  • GTM fluency: You deeply understand how Sales, Marketing, and CS work, and what they need to execute well
  • AI Native: You use AI tools daily, have built workflows that run without you, and can show us what they do
  • Builder mindset: You're energized by the ability to build. You don't wait for a system to exist, you create it
  • Systems thinker: You see process gaps as automation opportunities and can design solutions that scale
  • Expert communicator: You can simplify complex information for any audience, from a sales rep to a C-suite executive
  • Executes independently: Strong ownership, project management discipline, and ability to drive initiatives from idea to completion
  • B2B Startup or early stage company experience, ideally at a company with a strong product and a maturing GTM function
  • Familiarity with customer lifecycle management, onboarding, or customer operations
  • You evaluate whether a process requires human judgment before determining ownership


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