THE ROLEWe sell into large, established companies where claims are seen as a cost center and not a strategic business driver. Our buyers are senior, our sales cycles are long, they've been burned multiple times by empty promises, and every marketing dollar needs to earn its place.
We are building a marketing function from the ground up and we need someone who can bring rigor to it. This role owns measurement, experimentation, and channel execution. You will be the person who tells us what is working, what isn't, and what we should try next - and then you will go and do it.
This is not a role for someone who needs scale to feel comfortable. Our leads are high value and measured in quality over quantity. The job is clarity and honest analysis - not volume for the sake of it.
WHAT YOU'LL OWN- Figuring out our channel mix - what works and what doesn't
- Own and execute paid campaigns on LinkedIn targeting senior buyers at large enterprise accounts
- Build and manage email and newsletter programs to nurture leads and keep Strala present across long sales cycles
- Lead measurement and attribution across channels - events, webinars, paid, and out of home - and report clearly on what is driving pipeline
- Design and run experiments across channels with clear hypotheses, clean setups, and honest readouts
- Partner with the events team on pre and post event marketing to maximise pipeline impact from every touchpoint
- Work closely with sales to understand lead quality and close the loop between marketing activity and revenue outcomes
- Identify gaps and step into them, whether that is a new channel worth testing or a process that needs building
WHAT WE'RE LOOKING FOR- 4-6 years in a growth or demand generation role in B2B or a sales-led GTM environment
- Rigorous and methodical - you draw clean conclusions from small datasets and you are honest when the data isn't there yet
- Experimentation driven - you have good intuition and think in hypotheses that can be measured
- Comfortable owning channels end to end, from strategy through execution
- Strong written communicator - you can write a sharp brief, a clear report, and a credible email
- High ownership mentality - you see what needs doing and you do it
- Comfortable in a lean team where the playbook is still being written
NICE TO HAVE- Experience in insurance, finance, or fintech
- Familiarity with LinkedIn as a precision targeting tool, not just a social network
- Experience with CRM platforms and marketing automation
- Exposure to out of home or event-based measurement
OUR VALUESAmbition. We want to win and push for the highest standard.
Performance. We move fast, think in systems, and make decisions for the long term.
Ownership. When we see a problem, we step up and fix it.
Spirit. We operate with clarity, optimism, and meritocracy.
If you're looking for a role where you can build something real, we'd like to hear from you.
