Job DescriptionAs Growth Marketing Manager at Renterra, you will report to the CEO and partner closely with our Chief of Staff to scale a young marketing function. The foundation exists: live paid campaigns, attribution measurement, an early content engine, and a positioning strategy. You will own these programs, mature them into repeatable systems, and build what's still missing.
Your first mandate is demand generation: converting the strongest brand momentum in the category into qualified inbound pipeline. We are looking for a business-first thinker with channel-operator hands: you find the constraint before you pick the channel, and you build the fix yourself. The role also spans content, brand, and performance measurement. This is a Chicago-based, hybrid role.
Key ResponsibilitiesDemand Generation & Paid- Own demand generation across paid and organic; your mandate is qualified pipeline, not traffic
- Own paid acquisition end to end: strategy, build, optimization, budget allocation, and the landing pages campaigns convert on
- Own SEO/GEO: keyword strategy, on-page optimization, and content that ranks in search and gets cited in AI answers
- Run structured experiments across channels, creative, and messaging as the brand matures
Content & Brand- Own content end to end, from calendar to creation to publishing, across our blog, social channels (TikTok, Instagram, LinkedIn, Facebook), email, and website
- Build an asset library spanning industry education, thought leadership, trade shows, sales support, and customer evidence
- Help shape and enforce brand positioning, tone, and voice across every customer touchpoint
- Contract out to and direct creatives (video editors, designers) where needed to extend output
Performance & Measurement (built jointly with our Chief of Staff)
- Turn marketing data into decisions: what's working, what isn't, and where the next dollar goes
- Build the reporting and decision-making layer on top of our existing full-funnel data capture
- Bring fluency across marketing metrics, from channel efficiency to pipeline impact, and the judgment to know which ones matter at our stage
- Build the feedback loop with sales: shared lead definitions, lead quality reviews by channel, and closed-lost analysis that feeds targeting and messaging
Qualifications- You have 4-7 years of marketing experience, ideally at an early- to mid-stage high-growth B2B SaaS company
- You have built lead and demand generation programs that produced measurable pipeline, and you can walk us through the numbers
- You have personally run paid acquisition on Google Ads and Meta, with the judgment to decide what to run in-house, outsource, or automate as spend grows
- You have meaningfully contributed to at least two of: SEO/content, lifecycle and email marketing, website optimization, customer marketing
- You are comfortable pulling and interpreting your own data and can connect channel performance to pipeline
- You are a strong writer who can adapt across formats and audiences, and you have a point of view on brand voice
- You have an experimentation mindset: you embrace AI tools to create leverage, and you scrutinize the output to hold a high quality bar
- You are based in the Chicago area and able to work from the office in a hybrid capacity
What We Offer- Competitive salary and equity
- Health, dental, and vision insurance
- Flexible PTO policy
- A supportive, customer-first team culture
- Direct ownership over outcomes from day one
- Opportunities for growth as the team scales
ClosingThis is an opportunity to scale the marketing function at a category-defining company, with a clear path to marketing leadership as Renterra grows. If you enjoy taking programs from early to excellent, running the numbers yourself, and shipping fast, we'd love to hear from you.
