The Role:We're looking for a hands on, analytical, and experimentation-focused Growth Marketing Manager to help build our paid growth engine. Your initial focus will be scaling B2C acquisition through creative-led paid social, especially Meta, while improving the measurement, experimentation, and conversion systems required to grow efficiently.
This is an individual-contributor role with significant ownership. Over time, the role may grow into broader program or team leadership. You will report directly to the VP of Marketing and partner closely with Product, Data, Engineering, and Operations.
What You'll Do:- Manage and scale paid acquisition across channels (Meta, Google, Bing, TikTok, Reddit), with clear accountability for CAC, ROAS, and revenue growth
- Drive creative strategy as a core growth lever: lead high-volume testing, iteration, and optimization of ad creatives
- Support the build-out of an in-house UA function, reducing reliance on agencies and increasing velocity of learning and execution
- Develop and refine attribution models, incrementality testing, and performance measurement frameworks
- Identify and help unlock new acquisition channels (e.g., affiliate, TikTok, Snapchat)
- Continuously test and optimize targeting, bidding, and campaign structures
- Cross-Functional Collaboration
- Partner closely with Product, Operations, and Engineering teams to optimize landing pages and conversion funnels by channel
- Ensure tight alignment between ad creative, messaging, and on-site experience to maximize conversion rates
- Collaborate on experimentation roadmaps across acquisition and funnel optimization
What You'll Need:- Proven track record running and scaling paid acquisition to tens of millions of dollars in ad spend (ideally hands-on experience across multiple apps or products)
- Building the function in-house versus relying on agencies
- Strong expertise in Meta (Facebook/Instagram) and Google (SEM, YouTube) with a history of scaling and delivering ongoing optimization.
- Strong analytical mindset-comfortable building attribution models and interpreting complex datasets
- Demonstrated ability to execute creative-driven growth strategies (not just media buying)
- "Growth hacker" mentality: highly experimental, innovative, and constantly testing new approaches
- Experience managing meaningful spend and scaling efficiently
What Success Looks Like:
- Increasing Read AI's performance marketing spend to the tens of millions behind ROI that scales
- Reduction in CAC and improvement in ROAS
- Volume and success rate of creative testing (e.g., % of winning creatives)
- Scalable acquisition growth across channels
- Measurable improvements in conversion rates in partnership with Product, Operations, and Engineering teams
The annual base salary for this position ranges from $125,000 to $165,000 plus equity and benefits. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer low deductible health plans, as well as flexible time away and family leave programs.
Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
