Collette is seeking a
Growth Marketing Manager - Partnerships Canada to join our Marketing Team. This is a remote role. The ideal candidate resides in the greater Toronto area.
Job Summary:The Growth Marketing Manager - Partnerships Canada is responsible for driving partner-led revenue growth through strategic marketing initiatives with consortia, host agencies, key partners, and other North American trade accounts. This role combines strategic planning, data-driven decision-making, and relationship management to identify growth opportunities, develop innovative marketing programs, and strengthen partner engagement. Working closely with Business Development and cross-functional teams, the incumbent helps position Collette as the most advisor-friendly tour operator while delivering measurable business results.
Primary Functions:- Develop and execute partner marketing strategies that drive growth, engagement, and revenue across key trade partnerships.
- Translate business objectives and partner goals into actionable marketing plans, campaigns, and recommendations.
- Build and maintain strong relationships with partners, collaborating closely with Business Development to support account plans and shared growth initiatives.
- Partner with Marketing, Sales, Revenue, Product, Creative, Project Management, and Operations teams to develop and execute integrated marketing programs.
- Manage partner marketing budgets, timelines, deliverables, reporting, and ROI measurement.
- Analyze partner performance, advisor engagement, campaign results, and market trends to identify opportunities and optimize marketing strategies.
- Present results, strategic recommendations, and growth opportunities to internal stakeholders and partner organizations.
- Represent Collette at partner meetings, industry events, and trade engagements.
- Monitor industry trends, competitive activity, advisor feedback, and partner priorities to inform future strategies.
- Drive continuous improvement through performance analysis, innovation, and best-practice sharing.
- Manage direct reports and support additional projects and responsibilities as assigned.
Knowledge and Skills:- Bachelor's degree in Marketing, Communications, Business, Hospitality, Tourism, or a related field.
- 5-8+ years of experience in growth marketing, partnerships, sales, product marketing, or related disciplines with a proven track record of driving revenue growth.
- Knowledge of partner marketing, account-based marketing, customer acquisition, lifecycle marketing, and revenue growth strategies.
- Experience working with consortia, host agencies, travel advisors, trade partners, or the travel and tourism industry preferred.
- Strong analytical skills with the ability to leverage data, market intelligence, advisor feedback, and performance insights to identify opportunities and drive results.
- Experience managing budgets, forecasting ROI, and measuring marketing effectiveness.
- Exceptional relationship-building, communication, presentation, and stakeholder management skills.
- Strong project management and organizational abilities with the capacity to manage multiple priorities and deadlines.
- Experience using CRM systems, marketing technologies, analytics platforms, and AI-enabled tools.
- Ability to influence cross-functional teams, think strategically, solve problems, and execute effectively in a fast-paced environment.
- Willingness to travel for partner meetings, trade events, and internal collaboration as needed.
Compensation & BenefitsWe believe in taking care of our team-inside and outside of work.
The pay range for this position is $90,000 - $125,000 CAD.
What We Offer:- Health & Wellness: Supplemental Healthcare -plus a Peloton One Membership to keep you moving
- Time Off: Generous PTO, paid holidays, and your birthday!
- Volunteer Time: Paid hours to give back to causes you care about
- Financial Security: RRSP Employer Match
- Family Support: Paid parental leave, paid bereavement leave and access to our Employee Assistance Program
- Career Growth: Tuition reimbursement to help you level up your skills
- Exclusive travel discounts, incentives and more
