About the OpportunityYou will help own and improve Pallet's digital marketing engine across paid acquisition, email, website optimization, content distribution, ABM, and emerging channels such as SEO and AEO.
You do not need to be the leading technical expert in every channel. You should understand how the channels work, know how to evaluate performance, and be able to manage contractors or specialists when needed.
You will also help build the marketing operations foundation behind these programs, including automation, attribution, website tracking, lead routing, segmentation, and reporting across MQLs, SQLs, pipeline, and revenue.
How you will make an impact- Scale paid digital programs that create qualified enterprise pipeline
- Run marketing automation, email segmentation, nurture, and lead-management programs
- Improve Pallet's website conversion paths, tracking, landing pages, and content
- Measure channel performance through CRM, website, and campaign-level attribution
- Develop and distribute content across paid, owned, SEO, and AEO channels
- Support ABM programs for priority enterprise accounts
- Manage contractors and specialized partners
- Partner with sales and content teams on integrated enterprise campaigns
Preferred experience- 3-7 years of growth, digital, demand generation, or ABM experience
- Experience marketing enterprise technology with a sales-led buying process
- Experience across several channels, including paid digital, email, website, and content
- Working knowledge of marketing automation, attribution, CRM reporting, and website tracking
- Understanding of MQLs, SQLs, pipeline, and revenue conversion
- Depth in at least one channel and the ability to learn adjacent channels quickly
- Evidence of fast career progression and strong learning ability
- Experience at a rapidly growing startup or a top-tier university background
Interview Process- Chat with Christy - Founding GTM Recruiter - 30 mins
- Chat with Jason Feng - 30-45 mins
- Proficiency Assessment - case study
- Final Interview - 3-4 hours
- Brief Background Check and Reference Check
We move fast, and we'll keep you informed at every stage of the process.
Location- 5x a week in Fidi San Francisco or Soho New York City
CompensationThe estimated salary range for this role is $140,000-$190,000, depending on experience and skill set. In addition to base salary, we offer competitive equity, benefits, and opportunities for growth. Final compensation will be determined based on a combination of factors, including experience, qualifications, and location.
Our Benefits We invest in our people the same way we invest in our product: seriously.
- Health, Vision, and Dental benefits
- Take-what-you-need Paid Vacation
- + Life Insurance and Accidental Insurance
- ♥ Short-Term Disability Coverage
- Generous salary and equity for all staff
- 401k option; helping you save for the future
- Paid parental leave to support growing families
- Yearly learning and development stipend
- Commuter benefits for Bay Area employees
- Uber ride stipend if you ever have to work late in the office
- Remote office home stipend to get you comfy in your space
- Daily catered lunches provided
- Onboarding trip to San Francisco HQ if you work remotely
- Monthly happy hours
- Annual Company Offsites; our last one was in Palm Springs CA
Workplace PolicyWe are an in-person company. Our offices in San Francisco, New York City and London are where ideas get built, decisions get made, and the team gets stronger. We have invested in making them genuinely great places to spend your day, with catered lunches, monthly happy hours, and people who care about the work and each other.
Most of our team works in office five days a week. For select roles, we hire remotely across the U.S. Remote employees come to one of our offices for their first week to onboard and meet the team, and we cover the full trip.
Every role is different. Travel expectations are always shared upfront in the job description and confirmed in your first call with us.
