Growth Marketing Manager

OpenHands

$105K — $150K *
US-AnywhereRemote in United States
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3-6+ years in growth marketing or related B2B roles
  • Experience with nurture programs, campaigns, and webinars
  • Proficient in social and email campaign execution
  • Strong analytical skills using data from campaigns and product usage
  • Able to manage multiple workstreams clearly and efficiently
  • Experience in a fast-paced startup environment
  • Strong project management and organizational capabilities

Responsibilities

  • Design and execute growth experiments across varied channels
  • Create nurture paths for different audience segments
  • Enhance conversion rates on key touchpoints
  • Coordinate logistics and execution of events and webinars
  • Collaborate with sales and product teams to streamline marketing efforts
  • Support product launches with comprehensive project management
  • Produce newsletters, promotional materials, and community updates

Benefits

  • Remote-first team structure with flexible working hours
  • Unlimited paid time off (PTO)
  • Comprehensive health, dental, and vision benefits for U.S. employees
  • Work within a culture of kindness, autonomy, and continuous learning
  • Contribute to a rapidly growing AI company
  • Opportunity to make a significant impact in a developing marketing function
  • Chance to influence the marketing strategy and operations at an early stage
Full Job Description
About the role

We are looking for a hands-on Growth Marketing Manager to help us build repeatable, measurable growth across acquisition, nurture, conversion, and community-led programs.

This role is intentionally broad. You will test channels, improve follow-up, build nurture motions, support launches, run webinars and campaigns, measure what works, and help turn early GTM signal into repeatable programs.

This is not a strategy-only role but a role for someone who loves making things happen, keeping teams aligned, and turning ideas into shipped programs. The right person will be comfortable moving between planning and execution: writing campaign copy, setting up workflows, coordinating webinars, building reporting, testing new ideas, and helping us understand what actually drives sign-ups, meetings, community engagement, and product adoption.

What You'll Do
  • Build and execute growth experiments across email, webinars, events, social, community, partner channels, content, and product-led journeys
  • Create nurture paths for sign-ups, event attendees, community members, hand-raisers, and prospects
  • Improve conversion across key touchpoints, including event registration, website CTAs, product sign-ups, meeting requests, and follow-up flows
  • Own event and webinar execution, coordinating logistics, promotion, speaker prep, follow-up, and post-event reporting
  • Work closely with sales, product, partners, and community stakeholders to keep marketing programs moving, organized, and measurable
  • Support product launches with project plans, asset coordination, communications, and follow-up motions, and performance tracking
  • Draft or coordinate newsletters, event emails, social posts, community updates, and promotional materials
  • Track program performance and summarize what worked, what did not, and what should happen next
  • Help maintain lightweight marketing processes so the team can move quickly without creating chaos
What You Bring
  • 3-6+ years of experience in growth marketing, demand generation, lifecycle marketing, marketing programs, or related B2B marketing roles
  • Experience building or executing nurture programs, campaigns, webinars, lifecycle flows, or conversion experiments
  • Experience with social, email, and nurture campaign execution
  • Strong analytical instincts and comfort working with campaign, funnel, website, product, or CRM data
  • Ability to manage multiple workstreams without adding unnecessary process, and clearly communicating status, timelines, and flagging roadblocks
  • Comfort working with technical products and technical audiences
  • Strong project management, organizational skills, and attention to detail
  • Comfort working in a fast-moving startup where priorities shift and processes are still being built (startup experience preferred)
  • Ability to move between strategy and execution and adapting as business priorities evolve


Bonus Points
  • Experience in developer tools, infrastructure, AI, open source, DevOps, security, or technical B2B products
  • Experience marketing to developers, platform teams, engineering leaders, or technical buyers
  • Experience with product-led growth, self-serve funnels, activation, onboarding, or usage-based conversion paths
  • Experience building nurture programs, reporting, or conversion workflows in HubSpot, PostHog, or similar tools
  • Familiarity with GitHub, open source communities, developer workflows, or AI coding tools


Why Join OpenHands
  • Competitive compensation: $105,000 - $150,000 base salary, plus equity and bonus
  • Remote-first team with flexible hours
  • Unmetered PTO
  • Fully covered U.S. health, dental, and vision benefits
  • Be part of a culture built on kindness, candor, autonomy, and learning
  • Help accelerate growth for a fast-growing AI company in one of the most active categories in software
  • Build programs that reach developers, open source contributors, technical buyers, and enterprise teams
  • Join at an early stage where marketing is being built and your work will have visible impact
  • Opportunity to shape the operating rhythm, tooling, and growth direction for the marketing function


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