Microsoft

Growth Marketing Manager

Microsoft • $106K — $203K *
Redmond, WA 98052In-Person
Consumer Technology
Less than 5 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field with 3+ years of relevant experience, or equivalent experience.
  • Master's Degree in a related field with 2+ years of relevant experience, or a Bachelor's Degree with 5+ years of relevant experience, or equivalent experience.
  • Experience in a large, matrixed organization with agency or vendor coordination.
  • Ability to convey complex analyses and actionable recommendations to technical and non-technical stakeholders.
  • Strong background in translating insights into growth strategies and measurable experiments.

Responsibilities

  • Identify high-impact growth opportunities based on customer behavior and market signals.
  • Develop and implement repeatable growth strategies that align audience needs and conversion objectives.
  • Use analytics and research to diagnose performance issues and recommend actionable growth solutions.
  • Collaborate with experimentation managers to convert growth levers into test opportunities and scale successful strategies.
  • Influence cross-functional teams to incorporate growth strategies into their roadmaps and customer experiences.
  • Track success metrics and adapt strategies based on feedback for continuous improvement.
  • Promote the company's culture and values in all initiatives.

Benefits

  • Comprehensive insurance coverage including health, dental, and vision benefits.
  • Generous paid time off policies and holidays.
  • Retirement savings options with company matching.
  • Access to professional development programs and resources.
  • Flexible work arrangements to support work-life balance.
Full Job Description
Overview

Microsoft.com is evolving from a content publishing channel into an AI-powered decision platform and growth engine. We are seeking a Growth Marketing Manager to join the Growth & Experimentation team and help improve priority customer journeys through insight-led growth strategy, experimentation, personalization, and disciplined execution. In this role, you will translate business goals, customer needs, and performance signals into focused growth opportunities and measurable programs. You will partner with site managers, product marketing, UX, analytics, engineering, media, and agency teams to develop hypotheses, activate tests and journey improvements, and scale approaches that increase qualified engagement, conversion, lead generation, pipeline influence, and revenue outcomes. We are looking for a growth marketer who combines customer empathy, analytical rigor, creative problem solving, and cross-functional execution. This candidate will have the ability to move from insight to action, communicate clear recommendations, and build a repeatable test-and-learn practice across a complex portfolio.

Responsibilities
  • Identify and prioritize the highest-impact growth levers across priority Microsoft.com businesses and customer journeys, drawing on business goals, audience needs, behavioral data, customer research, market signals, and performance gaps.
  • Develop repeatable growth strategies and playbooks that connect audience, value proposition, content, channel, journey, and conversion objectives, then adapt and apply them consistently across business areas.
  • Use web analytics, telemetry, customer insights, qualitative research, and market evidence to diagnose performance, identify friction and untapped demand, and translate findings into clear growth recommendations for business and journey owners.
  • Partner with experimentation managers, who build and manage the experimentation portfolio, to translate priority growth levers into testable opportunities; use results to refine the strategy and scale proven approaches across businesses.
  • Influence site managers, product marketing, UX, analytics, engineering, media, and agency partners to embed proven growth levers into business plans, roadmaps, campaigns, and customer experiences.
  • Establish clear success measures, track adoption and impact across businesses, and create feedback loops that continuously improve growth playbooks and investment decisions.
  • Embody our Culture and Values


Qualifications

Required/minimum qualifications
  • Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 3+ years experience in growth marketing, digital marketing, experimentation, conversion optimization, lifecycle marketing, product marketing, web strategy, analytics, product management, or a related field.
    • OR equivalent experience.


Additional or preferred qualifications
  • Master's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 2+ years experience in growth marketing, digital marketing, experimentation, conversion optimization, lifecycle marketing, product marketing, web strategy, analytics, product management, or a related field.
    • OR Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 5+ years experience in growth marketing, digital marketing, experimentation, conversion optimization, lifecycle marketing, product marketing, web strategy, analytics, product management, or a related field.
    • OR equivalent experience.
  • Experience working in a large, matrixed organization and coordinating with agencies, vendors, or distributed teams.
  • Experience communicating complex analysis and recommendations clearly to both working teams and stakeholders.
  • Experience translating business objectives and customer insights into growth plans, campaigns, journey improvements, or measurable experiments. •
  • Experience using quantitative and qualitative data to develop recommendations and influence decisions.
  • Experience working cross functionally successfully.


#EandEjobs

Integrated Marketing IC4 - The typical base pay range for this role across the U.S. is USD $106,400 - $203,600 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $137,600 - $222,600 per year.

Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:
https://careers.microsoft.com/us/en/us-corporate-pay

This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.

About Microsoft

Microsoft is an American multinational corporation that develops, manufactures, licenses, supports, and sells a range of software products and services. Microsoft’s devices and consumer (D&C) licensing segment licenses the Windows operating system and related software, Microsoft Office for consumers, and the Windows Phone operating system. The company’s computing and gaming hardware segment provides Xbox gaming and entertainment consoles and accessories, second-party and third-party video games, and Xbox Live subscriptions; surface devices and accessories; and Microsoft PC accessories. Its phone hardware segment offers Lumia smartphones and other non-Lumia phones. Its D&C segment provides Windows Store, Xbox Live transactions, and Windows phone store; search advertising; display advertising; Office 365 Home and Office 365 Personal; first-party video games; and other consumer products and services as well as operating retail stores. Microsoft’s commercial licensing segments license server products, including Windows Server, Microsoft SQL Server, Visual Studio, System Center, and related Client Access Licenses (CALs); Windows Embedded; Windows operating system; Microsoft Office for business, including Office, Exchange, SharePoint, Lync, and related CALs; Microsoft Dynamics business solutions; and Skype. Its commercial segment offers enterprise services, including premier support services and Microsoft consulting services; commercial cloud comprising Office 365 Commercial, other Microsoft Office online offerings, Dynamics CRM Online, and Microsoft Azure; and other commercial products and online services. The company markets and distributes its products through original equipment manufacturers, distributors, and resellers, as well as online.

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Learn more about Microsoft
Size
181,000 employees
Market Cap
$1,762.4 billion
Industry
Enterprise Technology
Net Income
$51.3 billion
Founded
1975
5 Year Trend
+15.5%
Revenue
$153.2 billion
NASDAQ
MSFT
* Ladders Estimates

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