About the roleThe first marketing hire, reporting to the CEO. The outbound sales motion already works - your job is to multiply it: campaigns, events, lifecycle, and content that make every seller more effective, on a buyer who is reachable, numerous, and ignored by good marketing. You'll build the function: pick the stack, set the budget logic, own the number.
What you'll do- Own marketing's contribution to pipeline, measured in meetings held and revenue - not impressions
- Run the field/events motion around an active industry conference circuit
- Build lifecycle/email programs and content that arm the sales team
- Run fast experiments across paid, partner, and creative channels - kill losers quickly
- Instrument everything: you can show what worked, what didn't, and why
What we're looking for- 2-6 years in B2B growth/demand gen, ideally as an early marketing hire at a startup
- Campaigns with revenue receipts - pipeline numbers you caused and can show
- Strong writer: your own words, no committee
- Measurement-literate: CAC, conversion, payback - with denominators
- High-agency: you ship weekly without being asked, and you'd rather test than debate
- NYC onsite, 5 days a week
- Bonus: field/event marketing experience; marketing to SMB owner-operators; comfort with AI-native tooling
What we offer- Competitive base and equity
- Equipment stipend - use what you need to do your best work
- Luxury gym membership in NYC
- Daily lunch. Dinner for the late night work jams.
- Time off as needed - we care about output, not hours
- Happy hours, poker nights, and builder events in our Soho office. We're regulars at Manjul Coffee & Toad Hall.
- Snacks in office - few favorites include Gruns gummies, sardines, protein bars. Also, midday froyo runs!
