Growth Marketing Lead - Industry

ZS is seeking a Growth Marketing Lead to support and expand our industry practices outside of healthcare by translating priorities into high-impact campaigns, content, and activation programs that drive awareness, engagement, and pipeline growth across Industry teams.

You will operate at the intersection of strategy, execution, and analytics, partnering with business leaders and marketing & communications ecosystem partners to deliver coordinated, measurable marketing outcomes.

You will act as the audience and industry issues expert, developing a deep understanding of customer needs, shaping industry-specific narratives, and ensuring marketing delivers measurable business outcomes. You will lead strategy and campaign execution, holding accountability for both messaging and marketing contribution to pipeline and to revenue.

The role will also shape ZS's external industry presence through strategic event participation, thought leadership activation, and executive engagement programs that strengthen brand visibility, client relationships, and growth opportunities.

This is a high-visibility role which requires strong interpersonal and team skills as well as a balance of strategic leadership and tactical execution. You will exhibit strong external presence with industry stakeholders, and an ability to influence across the organization. You will ensure that ZS's capabilities and assets resonate with the industry and target audience (accounts and personas) to increase ZS's visibility, brand equity and trust.

What You'll Do:

Industry go-to-market planning and execution

• Develop a deep understanding of ZS's industry capabilities and competitive landscape
• Partner with industry SMEs to manage plan and campaign delivery
• Translate business plans into multi-channel activation plans and campaigns
• Develop integrated event activation strategies that align event investments to industry growth objectives, account priorities, and campaign goals.

Campaign & Content Activation

• Execute integrated, industry-led marketing campaigns aligned to core industry narratives
• Develop and operationalize flagship POVs, articles, webinars, and conversion assets
• Partner with SMEs to translate complex industry topics into clear, compelling stories
• Develop and deploy selling tools, messaging, and playbooks
• Deliver high-quality campaign and asset execution with strong attention to detail
• Manage multiple workstreams with clear timelines and accountability
• Support activation of campaigns through sales channels and account-based motions
• Develop event-specific narratives, thought leadership themes, executive messaging, and content strategies that reinforce industry positioning and differentiation.
• Partner with SMEs and business leaders to shape speaking opportunities, session concepts, executive engagements, and client-facing experiences.

Performance Tracking & Insights

• Monitor campaign performance against defined KPIs (awareness, consideration, conversion)
• Use insights to optimize targeting, messaging, and channel mix
• Support reporting on marketing impact and ROI
• Maintain structured documentation of campaigns, assets and outcomes
• Maintain accountability for MyCRM utilization and reporting to ensure visibility into marketing-driven and influenced impact

What You'll Bring:

• 6+ years of marketing experience in B2B marketing, consulting, or related field
• Strong project management and ability to manage multiple workstreams simultaneously
• Comfort working cross-functionally in a matrixed environment, influencing without direct authority.
• Excellent relationship-building and communication skills, able to engage senior stakeholders internally and externally.
• Ability to translate business objectives into structured marketing plans
• Strong analytical thinking and ability to solve ambiguous, cross-functional problems
• Proven experience delivering end-to-end marketing programs or campaigns
• Ability to develop clear, concise, executive-ready messaging and materials
• Skilled in translating technical/complex topics into compelling narratives
• Demonstrated ability to align event investments with business objectives, brand positioning, relationship development, and pipeline growth.
• Strong stakeholder management skills with experience coordinating across business leaders, sales teams, SMEs, external partners, and event organizers.
• Fluency in English
• Client-first mentality
• Intense work ethic
• Collaborative spirit and problem-solving approach

How you'll grow:

• Cross-functional skills development & custom learning pathways
• Milestone training programs aligned to career progression opportunities
• Internal mobility paths that empower growth via s-curves, individual contribution and role expansions

Perks & Benefits:

At ZS, your growth matters. We offer a comprehensive total rewards package that supports your health and well-being, financial future, time away, and professional development. With robust skills-building programs, multiple career progression paths, internal mobility, and a deeply collaborative culture, you'll have the opportunity to do meaningful work, expand your capabilities, and thrive as part of a global community. For details on total rewards in United States, visit ZS US office locations | Where we work | ZS.

Hybrid working model:

We are committed to giving our employees a flexible and connected way of working. A flexible and connected ZS allows us to combine work from home and on-site presence at clients/ZS offices for the majority of our week. The magic of ZS culture and innovation thrives in both planned and spontaneous face-to-face connections.

Travel:

Travel is a requirement at ZS for client facing ZSers; business needs of your project and client are the priority. While some projects may be local, all client-facing ZSers should be prepared to travel as needed. Travel provides opportunities to strengthen client relationships, gain diverse experiences, and enhance professional growth by working in different environments and cultures.