This role is on-site, 5 days a week, working from our Flatiron office in NYC.
Role OverviewSeated is looking for an experienced and entrepreneurial Growth Marketing Lead to help grow our consumer app through acquisition, engagement, and retention initiatives.
This role will be responsible for developing and executing CRM campaigns, identifying new user acquisition opportunities, and uncovering growth opportunities that improve user engagement and long-term retention. As the primary owner of consumer growth marketing, you'll use data, experimentation, and customer insights to drive sustainable growth and favorable unit economics as we scale.
Reporting to the Senior Manager of Operations, you'll partner closely with Product, Engineering, and Leadership to execute growth initiatives and improve the consumer experience.
Responsibilities- Own consumer growth across acquisition, engagement, and retention.
- Develop and execute CRM campaigns that drive user engagement and retention.
- Build and optimize customer journeys across push, SMS, email, and other channels.
- Identify and test new user acquisition strategies and growth opportunities.
- Develop and maintain a prioritized growth roadmap and testing plan.
- Design and execute A/B tests to improve acquisition, engagement, and retention metrics.
- Define, monitor, and analyze key growth KPIs.
- Use customer insights and analytics to identify opportunities for improvement.
- Partner with Product and Engineering to prioritize and implement growth initiatives.
- Communicate growth plans, performance, and results across the organization.
- Serve as the primary internal owner of consumer growth performance.
- Help build and scale the growth marketing function over time.
Requirements- 3-5+ years of experience in growth marketing, CRM marketing, lifecycle marketing, or user acquisition.
- Experience working on a consumer-facing mobile application.
- Experience managing CRM and customer engagement campaigns with an emphasis on push notifications and SMS.
- Experience running or overseeing paid acquisition campaigns across platforms such as Meta, Google, or Snap.
- Experience with tools such as Braze, Branch, AppsFlyer, Google Analytics, Firebase, Tableau, Excel, SQL, or similar platforms.
- Experience designing, executing, and analyzing A/B tests.
- Experience leveraging AI tools to improve execution, analysis, and decision-making.
- Strong attention to detail with demonstrated ability to independently QA and validate work.
- Strong analytical and problem-solving skills with a data-driven approach to decision-making.
- Ability to manage multiple priorities in a fast-paced environment.
- Strong communication and stakeholder management skills.
Nice to haves- Experience working on consumer mobile products such as marketplaces, social networking, fintech, gaming, health and wellness, or restaurant apps.
- Experience working in a marketplace business.
Benefits- $115,000 - $135,000 base salary + stock options
- 401k with company match
- Medical, dental, and vision coverage
- FSA, dependent care, and commuter benefits
- Paid parental leave and unlimited PTO
- TeleDoc, One Medical, Talkspace, and WellHub access
- Citi Bike membership
- $100 monthly Seated dining credit
