Growth Marketing Lead - Activation & Conversion This is a hands-on role where you will:
- Build and optimize lifecycle flows across email, SMS, push, and in-app
- Own the website customer funnel, driving landing page conversion, and customer engagement metrics
- This role directly impacts company revenue.
- You will leverage AI to improve experimentation and testing
- You will feel confident operating Attentive, VWO, and Campaign tracking
- Move fast, test aggressively, and scale what works
What You'll Own- Activation & Conversion Engine: Design and execute the funnel that converts prospects into paid customers. Deeply understand onboarding friction and conversion barriers. Identify high-intent cohorts and unlock conversion lifts.
- Hands-On Lifecycle Execution: Build and launch campaigns across email, SMS, push, and in-app messaging. Write copy, set up segments, QA flows, and ship quickly.
- Experimentation: Run continuous A/B tests across incentives, messaging, timing, and channel orchestration. Improve conversion week over week.
- Martech & Data Ownership: Operate tools like Attentive, VWO, and analytics platforms. Work closely with engineering to improve tracking and reporting.
- Marketing partner: You'll gleam insights from SEO and Paid Acquisition agencies and understand how customers arrive at the site, to draft high impact messaging.
- Pricing & Offers: You'll build a smart offer strategy and calendar, understanding what offers to launch to whom and when.
Who You Are- 2-5+ years in growth, lifecycle, CRM, or performance marketing for consumer digital products.
- Strong preference for healthcare or DTC businesses.
- You've directly improved activation or conversion metrics.
- You have personally built and launched multi-channel lifecycle campaigns.
- You're comfortable getting into the platform and executing yourself.
- Comfortable making decisions with incomplete data.
- Familiar with analytics platforms (GA4, Looker, etc.).
- Understand funnel math, CAC-to-LTV dynamics, and cohort behavior.
Compensation & Benefits- Health insurance (80% employer-paid).
- Employer-paid Dental and Vision.
- IRA with company match (no vesting period)
- Paid PTO
- Paid company holidays
