Were now looking for a Growth Marketing Lead to lead the service side of 82DASH - owning customer seeding and content activation campaigns from strategy through to execution, performance and optimisation.
This could be a strong fit for someone coming from a Performance Marketing Lead, Brand Marketing Lead, Head of Acquisition or Consumer Marketing Manager role who wants to combine creative brand thinking with measurable growth.
Tasks- Own customer seeding campaigns from brief through to launch, optimisation and reporting
- Plan and run performance marketing campaigns across paid social and other acquisition channels
- Develop campaign concepts that encourage target customers to participate, create content and trial products
- Work directly with brands to define target audiences, incentives, campaign objectives and success metrics
- Build campaigns that combine acquisition, content creation, consumer insight and product trial
- Own audience targeting, media spend, creative testing and CAC performance
- Develop compelling content challenges, offers and activation mechanics that drive participation
- Work across both new-customer acquisition and existing-customer content activation campaigns
- Analyse campaign performance and identify ways to improve CAC, participation, conversion and redemption
- Turn successful campaigns into repeatable playbooks across brands and verticals
- Work closely with the product team to improve 82DASH based on real campaign needs
- Help shape the positioning, commercial model and go-to-market strategy for the service side of the business
Requirements- Experience in performance marketing, customer acquisition or consumer growth
- Experience in a role such as Performance Marketing Lead, Brand Marketing Lead, Head of Acquisition or Consumer Marketing Manager
- Strong understanding of paid social, audience targeting, creative testing and acquisition funnels
- Ability to balance performance marketing with strong brand and creative thinking
- Experience developing campaigns that move consumers from awareness through to action
- Strong understanding of CAC, conversion rates, ROAS and broader growth metrics
- Experience working with B2C, D2C or consumer brands
- Comfortable developing campaign ideas, offers, incentives and creative briefs
- Experience with UGC, creator marketing, customer content or community activation is a strong plus
- Experience with rewards, vouchers, loyalty or incentivised acquisition is a plus
- Comfortable working directly with founders and senior marketing teams
- Commercially minded, analytical and highly hands-on
- Clear, practical communicator with a bias to action
- Comfortable in an early-stage, high-ownership environment
Benefits- Lead and define a new service line from an early stage
- Work directly with founders across product, growth and GTM
- Own campaigns across performance marketing, brand, acquisition and customer activation
- Experiment with a model that combines customer acquisition with content and participation
- Turn successful campaigns into a repeatable growth playbook
- Influence both the service model and the underlying 82DASH product
- High ownership across strategy, revenue, campaign performance and product direction
- Be part of an early-stage company and help define the category
Send your CV and a short note on your experience with performance marketing, customer acquisition, content marketing, or customer-generated content.
