Your role and responsibilities
We're looking for a US Demand Strategist for Growth Marketing to drive pipeline growth for our Automation product portfolio through high-impact omni-channel digital demand programs and targeted outbound account activation. In this role, you'll own end-to-end marketing execution for persona and product-aligned journeys localizing and personalizing campaigns for the US market, optimizing channel mix, and partnering closely with Sales and Partners to accelerate lead-to-opportunity conversion.
Your primary responsibilities will include:- Develop Demand Generation Strategies: Design and execute demand generation strategies that deploy buyer journey narratives addressing buyer needs and wants, integrating inbound and outbound touches to syndicate marketing content effectively.
- Apply Analytics: Apply analytics to better profile, target, and retarget prospects, ensuring marketing objectives are strategically aligned across the buyer's journey.
- Execute Campaigns: Dynamically adapt campaigns to deliver higher quality responses and improve conversion rates, using data-driven insights to inform marketing decisions.
- Collaborate on Marketing Objectives: Ensure marketing objectives are strategically aligned across the buyer's journey, working collaboratively with stakeholders to achieve business goals.
- Optimize Customer Experience: Design the end-to-end strategic customer experience using account- and technology-based marketing tactics, focusing on driving growth and delivering results.
Success Measures (KPIs)You'll be measured on your ability to deliver pipeline impact and conversion outcomes, including:
- Marketing responses and qualified leads
- Opportunity conversion to pipeline
- Lead velocity / lead aging and deal acceleration
- New pipeline creation targets (across all routes, aligned products, and segments)
- FY revenue target attainment
Required education
Bachelor's Degree
Preferred education
Bachelor's Degree
Required technical and professional expertise
- Demand Generation Strategy Development: Demonstrable experience with designing and executing modernized demand generation strategies that deploy buyer journey narratives addressing buyer needs and wants.
- Marketing Analytics Application: Experience with applying analytics to profile, target, and retarget prospects, ensuring marketing objectives are strategically aligned across the buyer's journey.
- Integrated Marketing Execution: Experience with deploying integrated inbound and outbound marketing campaigns, adapting them to deliver higher quality responses and improve conversion rates. Experience collaborating cross-functionally with Paid Media, Web, Email/Automation, and Social teams to deliver campaign performance goals.
- Data-Driven Marketing: Experience with leveraging data-driven insights to inform strategic decisions and optimize marketing efforts.
- Account-Based Marketing: Experience with account- and technology-based marketing tactics, either across geographies or within a specific geography.
- Bachelor's degree in Marketing or Business.
Preferred technical and professional experience
- Data Analysis Tools: Exposure to data analysis tools and technologies to analyze campaign performance, track buyer behavior, and measure response rates. Experience with sales and marketing tools such as Salesforce and Marketo preferred.
- Content Creation Platforms: Exposure to content creation platforms to develop and distribute marketing content across various channels.
- Geographic Market Knowledge: Exposure to marketing strategies and tactics tailored to specific to US Market.
OTHER RELEVANT JOB DETAILSIBM offers a competitive and comprehensive benefits program. Eligible employees may have access to:
- Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well being
- Financial programs such as 401(k), cash balance pension plan, the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long- term disability coverage, and opportunities for performance based salary incentive programs
- Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs. IBM also offers paid family leave benefits to eligible employees where required by applicable law
- Training and educational resources on our personalized, AI-driven learning platform where IBMers can grow skills and obtain industry-recognized certifications to achieve their career goals
- Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences
This position was posted on the date cited in the key job details section and is anticipated to remain posted for 21 days from this date or less if not needed to fill the role.
IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.
The compensation range and benefits for this position are based on a full-time schedule for a full calendar year. The salary will vary depending on your job-related skills, experience and location. Pay increment and frequency of pay will be in accordance with employment classification and applicable laws. For part time roles, your compensation and benefits will be adjusted to reflect your hours. Benefits may be pro-rated for those who start working during the calendar year.
