Growth Marketing Associate

Maki

$80K — $120K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 2 to 5 years experience in high-growth B2B SaaS, preferably as a founder associate or growth lead
  • Proven ability to generate pipeline from scratch
  • Demonstrated creativity in lead generation strategies
  • Execution-oriented with a focus on delivering campaigns quickly
  • Ability to work independently with minimal oversight
  • Bonus: Experience in AI or HR tech sales targeting large enterprises

Responsibilities

  • Own the entire growth motion including paid and organic channels
  • Generate over $1M in pipeline per quarter
  • Design and implement innovative lead generation experiments
  • Collaborate with product and content teams to drive conversions
  • Rapidly launch and evaluate campaigns, discontinuing ineffective ones

Benefits

  • Direct access to company founders without intermediaries
  • Flexible budget for successful marketing experiments
  • High degree of autonomy and ownership
  • Significant impact on company growth and direction
  • Visa sponsorship available for qualified candidates
Full Job Description
Growth Marketing

Location: New York City (on-site) Reports to: Max, CEO Start date: Mid-May 2026

The role

We're hiring a Growth Marketing to own end-to-end pipeline generation for Maki. You'll work directly with the CEO and a small GTM operating team to design, build and ship growth initiatives that actually move pipeline.

This is a builder role. Not a brand marketing role. Not a reporting role. You should come in with a blank page and leave every week with campaigns live.

What you'll do
  • Own the full-stack growth motion: paid (LinkedIn, Google), SEO/SEM, inbound, creative outbound, lifecycle, partnerships.
  • Generate 1M+ in pipeline per quarter, working hand in hand with the BDR team and AEs.
  • Design and execute creative lead gen experiments. Think targeted physical mailers to C-level HR buyers, unconventional LinkedIn plays, personalized outreach at enterprise scale.
  • Partner with product and content to turn Maki's AI story into conversions.
  • Ship fast, measure ruthlessly, kill what doesn't work.

Who you are
  • 2 to 5 years at a high-growth B2B SaaS company, ideally as a founder associate, growth lead, or early GTM hire.
  • Track record of building pipeline from zero. You've owned a number, not assisted one.
  • Creative and scrappy. You come up with lead gen ideas that no one else would try, and you know how to run them.
  • Execution-first. More live campaign by Friday, fewer slides on Monday.
  • Comfortable operating with minimal oversight, reporting into the CEO.
  • Bonus: experience selling AI, HR tech, or into Fortune 2000 buyers.

Why this role
  • Direct access to the founders, no middle layer.
  • Flexible budget for experiments that work.
  • Real autonomy, real ownership, visible impact on the company's trajectory.
  • Visa sponsorship for the right profile.
  • Compensation in line with top-tier NYC B2B SaaS.

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