Help empower our global customers to connect to culture through their passions.What you'll do:- Own strategy, execution and performance across Paid Social and Programmatic, including Meta, TikTok, display, streaming/CTV and emerging platforms.
- Develop channel investment strategies focused on incremental customer acquisition and business growth, balancing scale, efficiency and experimentation.
- Remain hands-on within advertising platforms, personally building, launching, optimizing and troubleshooting campaigns alongside the Growth Specialist.
- Build a structured creative testing program across messaging, formats, creators, products, audiences and placements.
- Translate media and creative performance into actionable insights and briefs for Creative, Brand and cross-functional partners.
- Develop clear hypotheses and experimentation roadmaps to understand incrementality, channel contribution and opportunities to scale investment.
- Evaluate new platforms, targeting capabilities, campaign types and media opportunities and develop structured tests for promising growth opportunities.
- Partner with BI on measurement strategy, incrementality testing and interpretation of experimental results.
- Partner with Product Marketing, Lifecycle, App Growth and other teams to support launches and new customer experiences.
- Own platform and agency relationships and ensure StockX is taking advantage of relevant new products, capabilities and betas.
- Coach and develop a Growth Specialist while maintaining a highly collaborative, hands-on operating model.
About you:You understand that excellent growth marketing goes beyond optimizing campaigns to platform-reported ROAS. You can identify a growth opportunity, develop a hypothesis, determine the right channel and creative approach, build the campaign, measure its incremental impact and use those learnings to determine where StockX should invest next.
- 4+ years of hands-on performance/growth marketing experience, ideally within ecommerce, marketplaces or consumer technology.
- Deep expertise in Meta with meaningful experience across TikTok and programmatic media.
- Proven experience managing and scaling significant paid media budgets.
- Strong understanding of incrementality, experimentation, attribution and the limitations of platform-reported performance.
- Demonstrated ability to connect media strategy to broader customer acquisition and business outcomes.
- Strong creative strategy instincts and experience using performance data to develop creative hypotheses and testing plans.
- Experience working directly with creative teams, creators or agencies to turn insights into actionable briefs.
- Strong analytical skills and comfort independently interrogating performance data.
- Experience evaluating and launching new channels or media products.
- Comfortable moving between strategy and execution - from developing an investment thesis to personally building the campaign required to test it.
- Experience coaching or managing junior marketers.
Pursuant to the various pay transparency laws/acts, the base salary range is $110,000.00 to $130,000.00 plus opportunities for benefits (e.g., medical, dental), equity and discretionary bonuses. Compensation is dependent on geography and may vary.
