You could be running Growth anywhere, why us?

• Join a well-funded, high-growth startup on the path to IPO ($50M raised, 700% revenue growth in 2 years, targeting a $6T market)
• Own the pipeline number for a company where every channel you build visibly moves the trajectory
• Help transform a massive industry and scale us toward a $10B+ business

About the opportunity

We're hiring a strategic Growth Lead to own our pipeline goals across all of our channels - with a particular focus on paid media, out-of-home, field marketing, and email marketing. You'll partner closely with marketing, sales, product, and engineering to turn open-ended demand problems into a repeatable, compounding pipeline engine. This is a high-ownership, full-stack seat where what you ship this quarter shows up directly in the pipeline we generate.

Why this role is different

• You own the number. This isn't one narrow channel - you're accountable for pipeline across every channel we run, with the autonomy to figure out the open-ended problems
• A full-channel canvas: paid media, out-of-home, field/events, and email/lifecycle, plus website conversion, SEO, affiliates, and entirely new acquisition models
• You build the growth engine itself (tracking, attribution, experiment systems, scalable channels) - infrastructure that outlasts you. For technical candidates, that means building your own tooling instead of waiting in an engineering queue
• Surround yourself with top-tier talent and fast-track your career toward leading a growth team

How you will make an impact

• Own pipeline: take ownership of Pallet's pipeline targets and build the end-to-end tracking and attribution to prove your impact - not vanity metrics, but pipeline you can trace
• Run paid media: plan, launch, and optimize campaigns across search, social, and programmatic; own the budget and any agency relationships, and drive toward efficient CAC and pipeline contribution
• Own out-of-home: design and measure OOH (billboards, transit, event-adjacent placements) with a clear line back to pipeline, not just impressions
• Lead field marketing: own field and event strategy - industry conferences, dinners, roadshows - that both generates net-new pipeline and accelerates existing deals with sales
• Build email/lifecycle: design nurture and lifecycle programs that convert new demand and re-engage the existing base
• Run growth experiments: design, execute, and analyze a high volume of experiments from hypothesis to conclusion - with resilience, rigor, and speed
• Scale what works: once an experiment validates a channel, operationalize it into a repeatable, automated, durable engine that produces predictable pipeline - not a one-off hack that spikes and decays
• Lead cross-functional projects: partner with marketing, sales, product, and operations to lead the projects most critical to Pallet's growth
• Solve abstract problems: tackle open-ended distribution challenges, from expanding our total addressable market to exploring entirely new acquisition models

Preferred experience

• 5+ years in a growth, demand generation, or performance marketing function, with a track record of owning outcomes (pipeline/revenue, not just work streams)
• Hands-on experience running paid media across search, social, and/or programmatic, with real budget ownership
• Experience with field/event marketing and/or out-of-home campaigns, and the discipline to measure them against pipeline
• Email and lifecycle marketing chops - building programs that actually convert, not just send
• Comfort with GTM and marketing execution tooling - HubSpot, Clay, Unify, and marketing analytics/attribution, or similar
• A bias for action and genuine urgency - you ship scrappy versions to learn fast and treat speed as a default, not a heroic exception
• Highly creative and outcome-driven, and unafraid of failure - you treat ninety-nine failed experiments as the price of the hundredth
• Bonus: programming/technical ability to build your own tooling
• Comfortable operating at high intensity (50-60 hour weeks) in a fast-moving, in-office environment

Interview Process

• Chat with Grace Turner - Head of Talent - 30 mins
• Chat with Hiring Manager - 30-45 mins
• Proficiency Assessment
• Final Interview - 3-4 hours
• Brief Background Check and Reference Check

We move fast, and we'll keep you informed at every stage of the process.

Compensation

The estimated salary range for this role is $135,000-$225,000, depending on experience and skill set. In addition to base salary, we offer competitive equity, benefits, and opportunities for growth. Final compensation will be determined based on a combination of factors, including experience, qualifications, and location.

Location

This role is an in-office role in our San Francisco office (5 mins walk from Montgomery BART Station) OR New York City (in Soho, moving to Flatiron). You can choose which office you'd like to work in.

Our Benefits

We invest in our people the same way we invest in our product: seriously.

• Health, Vision, and Dental benefits
• Flexible PTO
• + Life Insurance and Accidental Insurance
• ♥ Short-Term Disability Coverage
• Generous salary and equity for all staff
• 401k option; helping you save for the future
• Paid parental leave to support growing families
• Yearly learning and development stipend
• Commuter benefits for Bay Area employees
• Uber ride stipend if you ever have to work late in the office
• Remote office home stipend to get you comfy in your space
• Daily catered lunches provided
• Onboarding trip to San Francisco HQ if you work remotely
• Monthly happy hours
• Annual Company Offsites; our last one was in Palm Springs CA

Workplace Policy

We are an in-person company. Our offices in San Francisco and New York City are where ideas get built, decisions get made, and the team gets stronger. We have invested in making them genuinely great places to spend your day, with catered lunches, monthly happy hours, and people who care about the work and each other.

Most of our team works in office five days a week. For select roles, we hire remotely across the U.S. Remote employees come to San Francisco for their first week to onboard and meet the team, and we cover the full trip. Most remote employees visit once a year after that, with all travel, lodging, and meals on us.

Every role is different. Travel expectations are always shared upfront in the job description and confirmed in your first call with us. No surprises.