The RoleWe're hiring a
Marketing Lead to own
shared marketing services across Mecka, including
paid acquisition, inbound demand generation, and global PR.
This is a
high-impact, 0 1 role responsible for building and scaling how we
generate demand, shape our narrative, and convert inbound interest into pipeline.
You will operate across
ads, content, inbound funnels, and PR, working closely with leadership, sales, and product to ensure we consistently drive
high-quality inbound and strong market positioning.
ResponsibilitiesPaid Acquisition & Growth- Own and scale paid channels (Google, LinkedIn, Twitter/X, etc.)
- Manage budget allocation, targeting, and creative testing
- Optimize for high-quality inbound leads and pipeline conversion
- Continuously test and iterate on campaign performance and ROI
Inbound & Funnel Optimization- Build and optimize inbound flows from first touch 1 conversion
- Improve website, landing pages, and conversion funnels
- Define and track key metrics across the funnel (traffic 1 leads 1 qualified pipeline)
- Partner with sales to ensure strong lead qualification and follow-up systems
Global PR & Narrative- Own PR strategy and execution across major media outlets
- Manage relationships with journalists, publications, and external partners
- Drive press coverage, announcements, and narrative positioning
- Shape how Mecka is positioned in the market (AI, robotics, data infrastructure)
Content & Distribution- Oversee creation and distribution of high-signal content (case studies, announcements, technical content)
- Ensure consistent messaging across all channels
- Leverage content to support inbound growth and PR efforts
- Partner with internal teams to extract and publish customer wins and insights
Systems & Analytics- Build dashboards to track campaign performance, inbound metrics, and ROI
- Monitor and improve CAC, conversion rates, and pipeline quality
- Implement tools and systems for scalable marketing operations
- Continuously refine strategy based on data and performance insights
Who You AreRequired Experience- 5+ years of experience in marketing, growth, or demand generation
- Experience owning paid acquisition and inbound funnels
- Experience working with PR, media, or brand positioning
- Strong understanding of B2B marketing and lead generation
- Experience working cross-functionally with sales and product teams
Strong Signals- Experience at a high-growth startup or scaling company
- Experience marketing to technical audiences (AI, robotics, infrastructure, etc.)
- Strong track record of driving inbound pipeline and measurable growth
- Experience managing external agencies or PR firms
- Strong analytical mindset with focus on performance and ROI
You Are- Highly ownership-driven and execution-focused
- Strong at balancing creative and analytical thinking
- Comfortable operating in 0 1 and fast-changing environments
- Clear and structured in how you think about funnels and growth
- Focused on driving real business outcomes, not vanity metrics
Why This Role- Own and build marketing from the ground up
- Direct impact on pipeline, revenue, and company positioning
- Work closely with leadership on narrative and go-to-market strategy
- Opportunity to define how Mecka is perceived in the AI and robotics ecosystem
- High ownership role with significant upside
