About the RoleGenius AI is building its growth motion, and autonomous account-based marketing is at the center of it. As Growth Lead, you'll own two things: the strategy that turns target accounts into customers, and the team that builds the autonomous engine behind it. This isn't a role where you inherit a defined program and optimize it, or manage a team that's already in motion. You'll set the direction, grow the existing team, and make the calls on which accounts to get in front of, messaging, channel mix, and more.
We're looking for someone who has built AI-powered GTM workflows and knows how to design systems that scale personalization, surface intent signals, and tighten the feedback loop between campaign performance and strategy.
You will report directly to the Chief Business Officer. You must be commutable to our NYC headquarters and will operate in an in-person environment. We default to being in-office 3-4 days per week with required attendance on Tuesdays and Thursdays.
What You'll Do- Own the autonomous outbound engine across segments, including account selection and segmentation, messaging, channel mix, Sales handoff, and the metrics that define success
- Lead, coach, and grow the existing team, including hiring decisions and setting the bar for how the function operates as it scales
- Own the budget and channel investment decisions for the motion, and defend those tradeoffs with data
- Design and deploy AI-powered campaign workflows that scale personalization across the target account list, using relevant data and signals
- Execute integrated multi-channel campaigns across outbound email, direct mail, and digital, tailored to key personas and funnel stage, across different customer segments
- Run structured A/B tests, build a learning agenda, and translate results into strategic decisions
- Partner with Sales, RevOps, and Product Marketing leadership to align on account targeting, campaign strategy, and pipeline metrics
What We're Looking For- 5+ years of B2B demand gen or growth experience at a high-growth technology company, with a track record of setting strategy for a growth motion, not just running the campaigns inside one
- At least 2 years managing and developing a team, with specific examples of how you've grown people's skills and output
- Track record of owning budget or investment decisions for a growth function, and the tradeoffs that come with them
- Proven experience building AI-powered GTM workflows from scratch using tools like Clay or similar platforms to automate prospecting, personalize outreach at volume, or surface intent signals
- Comfortable building without a defined playbook, with a track record of standing up net-new motions and creating structure from ambiguity
- Deep fluency in segmentation, intent signal interpretation, and account prioritization, with a strong instinct for finding the right accounts at the right moment
- Proven track record of tight alignment with Sales and RevOps at the leadership level, treating pipeline as a shared metric rather than a handoff
Benefits & Perks- Competitive health & dental insurance options, effective on your first day of employment
- Flexible PTO
- In-office lunch twice per week for NYC and SF employees, plus late night dinner stipends
- Access to Wellhub, a corporate wellness platform with discounted gym memberships, fitness classes, and mental health resources
- Annual stipend for professional development and continued learning
- High performers at 5 years receive a $5,000 bonus to use however you recharge best
- 401k benefit: employees are eligible to contribute starting day 1 of employment
- Dependent Care FSA
- Paid parental leave
- Fertility and adoption benefits via Carrot and Kindbody
The base salary for this role is between $165,000-$190,000 + equity + benefits. The compensation package offered is dependent upon many factors including skills, experience, location, and education. The range is subject to change and may be modified in the future. Additionally, this role is currently eligible to participate in Genius AI's equity plan as well as a range of health & wellbeing, retirement savings, and other benefits within our total rewards offering.
