Growth Lead, Enterprise Demand Generation

Spellbook

$120K — $150K *
US-AnywhereRemote in Canada
Legal & Accounting
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 4-8+ years in B2B SaaS demand generation or growth marketing
  • Track record of owning pipeline and achieving revenue goals
  • Familiarity with marketing automation and CRM systems (like HubSpot, Salesforce)
  • Strong analytical skills with emphasis on funnel metrics
  • Proven cross-functional teamwork, especially with Sales
  • Experience marketing to legal and professional services is a plus
  • Startup or high-growth environment experience is advantageous

Responsibilities

  • Develop and execute demand generation strategies for enterprise accounts
  • Build integrated, multi-channel campaigns utilizing various marketing methods
  • Create and scale ABM programs for strategic account targeting
  • Collaborate with Account Executives and SDRs to align on account strategies
  • Launch executive roundtables and customer events for qualified lead generation
  • Develop tailored nurture programs for enterprise buying committees
  • Run experiments to boost engagement and pipeline creation
  • Enhance marketing automation and campaign operations
  • Define scalable demand gen processes for company growth
  • Assist with additional responsibilities as needed

Benefits

  • Flexible work environment emphasizing autonomy and accountability
  • Company-paid group benefits with $1,000 towards mental health support
  • Generous time off policies and holiday closure
  • Monthly paid meals and annual wellness allowance for employee well-being
  • Competitive stock option grants for early employees
Full Job Description
*This is an existing vacancy

ABOUT THE ROLE

We're hiring an Growth Lead to own how Spellbook generates and scales enterprise pipelines, designing programs that reach the right buyers, create urgency, and translate directly into revenue.

This role sits at the intersection of strategy and execution. You'll build account-focused campaigns that work across email, events, content, paid media, and outbound, while partnering closely with Sales to make sure marketing activity turns into meetings, opportunities, and closed deals.

This is an ideal role for someone who has built demand gen programs that move enterprise buyers, knows how to work hand-in-hand with sales, and wants to own a pipeline and revenue number.

RESPONSIBILITIES
  • Develop and execute demand generation strategies focused on enterprise accounts across legal departments, procurement teams, and law firms
  • Build integrated, multi-channel campaigns across email, webinars, events, paid media, content, and outbound support
  • Create and scale ABM programs targeting strategic accounts
  • Partner with Account Executives and SDRs to align on target account strategy and build campaigns that support strategic opportunities and expansion efforts
  • Launch executive roundtables, customer events, and webinar programs designed to generate qualified meetings
  • Develop nurture programs tailored to enterprise buying committees
  • Run experiments to improve engagement, meeting generation, and pipeline creation
  • Improve marketing automation and campaign operations
  • Help define scalable demand gen processes as Spellbook grows
  • Support with other responsibilities and projects as required


QUALIFICATIONS
  • 4-8+ years in B2B SaaS demand generation or growth marketing
  • Proven track record of owning pipeline and revenue targets and delivering measurable results against enterprise or mid-market sales motions
  • Experience with marketing automation and CRM systems (HubSpot, Salesforce, or similar)
  • Strong analytical skills and comfort working with funnel metrics
  • Excellent cross-functional collaboration abilities, especially with Sales
  • Experience marketing to legal, compliance, procurement, or professional services buyers is a plus
  • Startup or high-growth environment experience is a plus


WHY JOIN SPELLBOOK?
  • Embrace autonomy and accountability in a flexible work environment; we focus on outcomes and empower you to determine how to get the job done
  • Access our company-paid group benefits for you and your family, with $1,000 towards mental health support
  • Disconnect during our holiday closure and take advantage of our generous time off policies throughout the year
  • Enjoy monthly paid meals, an annual wellness allowance to support your well-being and parental leave top-ups as your family grows
  • Secure your stake in our success; you'll receive competitive stock option grants as a pivotal early employee

Similar Jobs

More Jobs at Spellbook

More Legal & Accounting Jobs

Find similar Growth Lead, Enterprise Demand Generation jobs: