The Opportunity

We are looking for a Marketing Director who will own Forthea's marketing strategy and pipeline generation engine. In short, you are responsible for generating a significant portion of the qualified opportunities that fuel the agency's growth.

You will build and execute multi-channel marketing programs across events, email, social media, content, and outbound that generate Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs) for larger-deal opportunities in our key verticals: multifamily, multi-location, and B2B. You will position Forthea as a category leader in performance marketing for these verticals and ensure our brand, thought leadership, and market presence create a consistent competitive advantage.

This role works closely with our sales leadership and service delivery teams. The ideal candidate has proven experience marketing and growing a professional services firm or digital agency from a similar size and stage.
What Success Looks Like

In this role, you will be measured on your ability to deliver outcomes that directly impact revenue growth:

1. Pipeline Generation: Consistently deliver a growing volume of MQLs and SQLs that convert into qualified opportunities in our target verticals. Marketing-sourced pipeline should be a measurable, reliable contributor to new business revenue.
2. Market Positioning & Brand Authority: Establish Forthea as the go-to performance marketing agency for multifamily, multi-location, and B2B brands. Our ICP should know who we are and what we stand for before our sales team ever reaches out.
3. Event-Driven Pipeline: Build an event strategy-hosted executive events, conference presence, speaking engagements, and webinars-that puts Forthea in rooms with decision-makers and consistently generates qualified leads.
4. Thought Leadership & Content Engine: Develop a content program that positions Forthea's leadership as experts in performance marketing. This includes original writing, case studies, industry POVs, and vertical-specific insights that build trust and drive inbound interest.
5. Funnel Efficiency & Optimization: Own the marketing funnel end-to-end. Track, analyze, and optimize conversion rates from lead to MQL to SQL to opportunity.

Key Responsibilities
Demand Generation & Pipeline Growth

• Own the strategy and execution of demand generation programs designed to drive MQLs and SQLs for larger-deal opportunities ($15K-40K+ MRR) in multifamily, multi-location, and B2B verticals
• Build and execute multi-channel campaigns across email, events, social media, outbound, and website; develop ABM programs for high-value target accounts in coordination with sales
• Own marketing automation and CRM execution within HubSpot, including lead scoring, segmentation, nurture sequences, and attribution reporting; track and optimize marketing-sourced pipeline and revenue contribution

Market Positioning & Brand

• Develop and execute a positioning strategy that differentiates Forthea in its key verticals and establishes category authority in performance marketing
• Own Forthea's brand narrative, messaging framework, and value proposition; monitor competitive landscape and translate insights into positioning adjustments

Strategic Partnerships & Alliances

• Identify, develop, and manage strategic partnerships with complementary service providers, technology vendors, and industry organizations that expand Forthea's reach and generate referral pipeline
• Build co-marketing programs with partners-joint webinars, co-authored content, shared events-and cultivate relationships with vertical-specific industry associations
• Track partnership-sourced pipeline and ROI to prioritize the highest-value relationships

Events & Executive Engagement

• Plan and execute a strategic event calendar including hosted executive events, industry conferences, speaking engagements, and webinars; manage promotion, audience targeting, and registration workflows
• Own event follow-up and lead conversion processes; evaluate ROI and optimize the portfolio based on lead quality and pipeline contribution
• Represent Forthea at industry events and build relationships with prospects, partners, and industry leaders

Content & Thought Leadership

• Personally write and produce high-quality thought leadership content including articles, case studies, industry POVs, email campaigns, and presentations
• Translate internal expertise into vertical-specific, market-facing content that drives inbound interest and builds credibility with enterprise buyers
• Manage content distribution across email, social media, and digital channels to maximize reach and lead generation

Social Media & Digital Presence

• Own Forthea's social media strategy across LinkedIn and other relevant platforms, with a focus on thought leadership, brand visibility, and lead generation
• Develop social selling enablement content that supports the sales team's outbound efforts; track performance and optimize based on engagement and pipeline contribution

RFP & Sales Enablement

• Lead the development of RFP responses that are compelling, strategically differentiated, and tailored to the prospect's vertical and business challenges
• Build and maintain a library of proposal content, case studies, competitive positioning materials, and reusable components that accelerate response time
• Develop sales enablement materials-pitch decks, one-pagers, battlecards-and ensure marketing content is aligned with active sales opportunities

Who You Are

Proven Agency Marketer: You have direct experience marketing a professional services firm or digital agency and have contributed to meaningful revenue growth. You understand the unique dynamics of selling expertise-long sales cycles, relationship-driven buying, and the importance of credibility and positioning.

Exceptional Writer: You are a strong, clear, and persuasive writer who can personally produce compelling thought leadership, case studies, and campaign content. You don't just manage content-you create it.

Commercially Minded & Results-Driven: You think in terms of pipeline, revenue, and deal quality-not just marketing metrics. You set ambitious targets, track progress rigorously, and hold yourself accountable to business results.

Relationship Builder: You build trust quickly, represent the brand with confidence at events and in industry circles, and collaborate effectively across teams.

Strategic & Hands-On: You can set the vision and build the plan, but you're equally comfortable executing in HubSpot, writing an email sequence, or building a landing page. You thrive with autonomy and don't need perfect conditions to move fast. At our size and stage, this role requires both.
Qualifications
Required

• 10-15+ years of marketing experience, with significant focus on demand generation and pipeline growth in a B2B or professional services environment
• Direct experience marketing a digital agency, marketing agency, or professional services firm-ideally from a similar size and growth stage
• Proven track record of generating MQLs and SQLs that convert into qualified pipeline and closed revenue
• Hands-on expertise with marketing automation platforms (HubSpot strongly preferred), CRM systems, and outbound tools (e.g., Seamless, Apollo)
• Strong experience planning and executing events-hosted, conferences, and virtual-that produce measurable pipeline results
• Excellent writing skills with demonstrated ability to produce thought leadership, case studies, and campaign content
• Experience developing RFP responses and sales enablement materials for a professional services or agency environment
• Strong analytical skills with the ability to build reporting, interpret performance data, and optimize programs based on results

Preferred

• Experience marketing within or to multifamily, multi-location, or real estate verticals
• Familiarity with performance marketing services (PPC, SEO, analytics) and the ability to translate technical capabilities into compelling market messaging
• Experience with account-based marketing strategies and building strategic partnerships or co-marketing alliances
• Background in or exposure to agency operations, service delivery, or business development
• Experience supporting or contributing to a company's growth from roughly $10-15M to $40M+ in revenue

Compensation & Benefits

Competitive base salary commensurate with experience, plus performance-based incentives tied to pipeline and revenue outcomes. Forthea offers a comprehensive benefits package including health insurance, paid time off, professional development support, and a hybrid work environment based in Houston, TX.