About the Role

SonderMind is on a mission to change how the world accesses mental health care, and the strength of our consumer funnel directly shapes how many people find their way to care. As our Funnel Intelligence Lead, you will be the diagnostic owner and analytical authority for DTC funnel health and marketplace performance, setting the standard for how the Growth and Marketing team identifies what's working, what isn't, and where the real opportunities live.

This is not a support role. You will be the authoritative voice on what the data actually says; across the consumer funnel, channel mix, and the two-sided marketplace dynamics that sit beneath both. You'll partner closely with channel owners in Paid, Lifecycle, and Organic, as well as WebOps, to drive the analytical agenda: framing the right questions, ruling in or out competing hypotheses, and holding decisions to a clear standard of evidence. In an era where AI-assisted analysis is everywhere, you'll also serve as the quality check, catching metric misuse, attribution errors, and flawed framing before they drive bad decisions.

What you'll do

• Own funnel health across DTC, including paid acquisition, organic, lifecycle/CRM, landing pages, and conversion funnels; flagging degradation early and distinguishing signal from noise before it becomes a decision-making problem.
• Analyze marketplace dynamics and how supply-side factors, provider capacity, behavior patterns, and caseload variability affect conversion outcomes, and distinguish those signals from channel or funnel issues.
• Pressure-test AI-generated analyses, dashboards, and interpretations circulating across the org; catch metric misuse, attribution errors, and flawed framing before they influence decisions.
• Define and maintain data definitions, tracking taxonomy, and methodology conventions so that AI-assisted work across the team is built on a shared, reliable foundation.
• Own the analytical agenda; driving what gets investigated, how performance questions are framed, and the standard of evidence decisions are held to.
• Diagnose conversion path issues and assess where attribution models, including AI-assisted ones, may be misleading channel-level decisions.
• Partner with channel owners (Paid, Lifecycle, Organic) and WebOps to scope, prioritize, and translate analysis into performance opportunities.
• Own tracking implementation, signal health across paid channels and attribution system

What does success look like?

• In the first 90 days, you've built a clear point of view on the current state of funnel health, identified the top three diagnostic gaps across channels and marketplace dynamics, and established baseline data definitions the team can rally around.
• By six months, you are the go-to authority on why performance is doing what it's doing channel owners come to you before making material budget or strategy shifts, and AI-generated outputs across the team are being validated against standards you've set.
• You have surfaced at least one material performance opportunity rooted in marketplace intelligence that would not have been visible through channel-level analysis alone.
• Attribution and conversion path decisions across the Growth team reflect a shared, defensible methodology and leadership trusts that the data behind strategic decisions is airtight.
• Continued success looks like a Growth org where the quality of analytical thinking has meaningfully leveled up, AI is used as an accelerant rather than a source of bad decisions, and funnel performance improvements can be traced back to diagnostics you drove.

Who You Are

• 4-6 years of experience in marketing analytics, growth, or a performance analytics role, with full-funnel DTC exposure (not single-channel).
• Proven ability to pull and transform data independently; SQL is required; Python is a plus.
• Hands-on experience with modern analytics and BI tools such as Looker, Amplitude, and Snowflake.
• Active user of AI tools in analytical workflows and skeptical enough to know their failure modes. You use AI to accelerate your judgment, not replace it.
• Strong communicator to non-technical stakeholders, you can clearly explain why an analysis is wrong, not just that it is.
• Experience operating in organizations where both data complexity and analytical volume are high.

Preferred Qualifications:

• Marketplace experience. You understand that conversion outcomes are shaped by supply-side constraints, not just demand-side optimization.

• Exposure to attribution modeling and familiarity with the tradeoffs of different approaches (MTA, MMM, incrementality testing).
• Experience working in or alongside healthcare, behavioral health, or other regulated consumer categories.

Our Benefits

The anticipated salary rate for this role is between $116,000 - $145,000 per year.

As a leader in redesigning behavioral health, we are walking the walk with our employee benefits. We want the experience of working at SonderMind to accelerate people's careers and enrich their lives, so we focus on meeting SonderMinders wherever they are and supporting them in all facets of their life and work.

Our benefits include:

• A commitment to fostering flexible hybrid work
• A generous PTO policy with a minimum of three weeks off per year
• Free therapy coverage benefits to ensure our employees have access to the care they need (must be enrolled in our medical plans to participate)
• Competitive Medical, Dental, and Vision coverage with plans to meet every need, including HSA ($1,100 company contribution) and FSA options
• Employer-paid short-term, long-term disability, life & AD&D to cover life's unexpected events. Not only that, we also cover the difference in salary for up to seven (7) weeks of short-term disability leave (after the required waiting period) should you need to use it.
• Eight weeks of paid Parental Leave (if the parent also qualifies for STD, this benefit is in addition which allows between 8-16 weeks of paid leave)
• 401K retirement plan with 100% matching which immediately vests on up to 4% of base salary
• Travel to Denver 1x a year for annual Shift gathering
• Fourteen (14) company holidays
• Company Shutdown between Christmas and New Years
• Supplemental life insurance, pet insurance coverage, commuter benefits and more!

Our Hiring Process and Use of AI

At SonderMind, we use technology, including AI-assisted tools, to support our recruiting process. These tools help us operate efficiently and provide a consistent, timely experience for every candidate. They may assist our team with activities such as scheduling interviews, taking notes and transcriptions, organizing candidate information, and coordinating outreach. In the course of using these tools, we may process the personal and professional information you share with us as part of your application.

All hiring decisions at SonderMind, including whether to advance, reject, or extend an offer to a candidate, are made by members of our recruiting and hiring teams. We do not rely on automated systems to make these decisions about candidates.

We are committed to a fair and equitable process. If you have questions about the technologies used in our recruiting process, would like to request an alternative method of engagement, need an accommodation, or would like a member of our team to review a decision about your candidacy, please contact us at [redacted].

Application Deadline

This position will be an ongoing recruitment process and will be open until filled.