About the Role:
Free Expression is a daily newsletter on American life, politics, and culture from the Opinion pages of The Wall Street Journal. With over 100K highly engaged readers, we are looking for someone to build a direct audience relationship that starts with free reach and leads to paid value.
The Growth Editor will own the audience-growth strategy for the newsletter, with particular responsibility for turning Substack into a scalable engine for acquisition and engagement. The role sits where editorial, audience, product, marketing, and contributor development meet, and is accountable for reaching, converting, and retaining new audiences well beyond the existing WSJ ecosystem while protecting the editorial distinctiveness and credibility that set Free Expression apart. This role works in our NYC office.
You Will:
- Own the Free Expression growth strategy — the plan, goals, and operating cadence for acquiring, engaging, converting, and retaining readers — building toward a target of roughly 2,500 net-new Substack readers per week.
- Make Free Expression native to Substack: own the homepage, Notes, comments, recommendations, cross-promotion, and community, and use recommendation swaps, restacks, cross-posting, and contributor-led promotion to compound reach.
- Test new distribution channels, partnerships, and audience segments, and turn what works into a repeatable playbook that can inform future Dow Jones newsletter products.
- Partner with Opinion editors and writers to sharpen the newsletter’s anchor themes and point of view, give each edition a clear reason to run that day, and build recurring franchises and publishing rhythms readers learn to anticipate.
- Identify high-potential contributors and help turn them into recognizable audience brands, with activation across bylines, promotion, community, audio, video, and live events.
- Track performance across Substack, the newsletter, the site, and social — list growth, acquisition source, engagement, conversion, and churn — and run experiments that improve content, packaging, cadence, and promotion.
- Judge growth by quality as well as volume, and work with analytics, product, marketing, and finance to connect audience gains to subscription outcomes, including the decision framework for a future paid model.
You Have:
- Significant experience in audience development, newsletter growth, digital publishing, creator media, platform strategy, or a related field.
- Demonstrated experience growing an audience on Substack or a comparable platform, with deep familiarity with its mechanics — recommendations, Notes, restacks, cross-promotion, comments, and community.
- Strong editorial judgment, including the ability to distinguish content that is merely popular from content that builds a durable reader relationship.
- Strong analytical skills and comfort working with audience data, dashboards, experimentation, and performance metrics.
- The ability to work effectively across editorial, product, marketing, analytics, and commercial teams without formal authority.
- Excellent writing, editing, packaging, and communication skills.
- Experience developing contributor-, creator-, or talent-led franchises.
- Experience connecting audience growth to subscription and retention outcomes.
- A genuine interest in independent voices, ideas, debate, and the role of journalism in a free society.
Our Benefits
- Comprehensive Healthcare Plans
- Paid Time Off
- Retirement Plans
- Comprehensive Insurance Plans
- Lifestyle Programs & Wellness Resources
- Education Benefits
- Family Care Benefits & Caregiving Support
- Commuter Transit Program
- Subscription Discounts
- Employee Referral Program
- Financial Health Programs
- Cybersecurity Protection
Learn more about us and our benefits click here.
Business Area:
Dow Jones - Editorial
Job Category:
Editorial/Journalism
Union Status:
Non-Union role
Base Pay Range: $115,000 - $140,000
We’re committed to offering competitive and flexible compensation to attract top talent. This pay range reflects our good faith estimate for the role and may vary based on a candidate’s experience, skills, location, and other relevant factors.
For bonus-eligible roles, targets are determined based on multiple considerations, including market benchmarks and individual contributions.
For benefits-eligible roles, we offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees.
