Growth, Digital @ ClayWe're hiring someone to take Clay's paid digital motion to the next level - scaling SEM and paid social, and expanding into new channels to reach our enterprise accounts.
This is a 01 role. You'll own Google and Bing end-to-end - keyword strategy, landing page alignment, bid management, and the measurement framework. Beyond the core channels, you'll have real autonomy to experiment: Reddit, X, connected TV, or wherever the data takes you. You build the case, run the test, and own the call on what to scale.
If you've built a paid channel from scratch before, think in pipeline rather than impressions, and want to own a pipeline goal, this is the role.
What You'll DoBuild SEM from zero- Build and run our Google and Bing programs: keyword strategy, campaign architecture, bid management, landing page alignment, and conversion tracking.
- Focus all spend on our highest-value enterprise accounts and the self-serve accounts showing signs of enterprise intent.
- Build the measurement framework: CPL, CPQL, tier mix, and pipeline contribution. Every dollar of spend should be traceable to an outcome.
- Maintain and optimize our Conversion API (CAPI) setup to ensure accurate signal passing back to ad platforms.
- Stay close to the numbers: if something isn't converting, diagnose it and fix it. If something is working, scale it.
Experiment and expand across new channels- Once SEM is running, make the call on where to test next: Reddit, X, connected TV, or other channels you can build a case for.
- Run the experiments, read the results, and decide what to scale.
Own the number- Carry a pipeline goal on paid, shared with the Growth and Sales teams and measured in qualified leads, meetings, and opportunities.
- Work in lockstep with Growth, Ops, and Brand so the feedback loop is tight and the whole motion gets sharper over time.
What You'll Bring- Paid search experience. You've owned SEM end-to-end - keyword strategy, bidding, landing page alignment, measurement.
- Quantitative fluency. You think in CPL, CPQL, and pipeline contribution, not impressions or clicks. You're comfortable building simple models, reading dashboards without prompting, and owning a number.
- Builder DNA. You've gone 01 on a channel before - created structure where none existed, figured out what works, and scaled it.
- Cross-functional instinct. You work naturally with creative, ops, and sales. You gather insight from a sales rep, turn it into a campaign brief, run it, and report back without needing a coordinator in the middle.
- Comfort with B2B SaaS buying dynamics. You understand how enterprise deals actually move and can design campaigns that work across a long, multi-stakeholder sales cycle.
- Passion for Clay. You're excited to use Clay to build the plays, and to evangelize the product as if it were your own.
Nice to Have- Experience with ABM platforms or audience-based targeting (LinkedIn matched audiences, Meta custom audiences).
- Familiarity with Clay itself or the GTM engineering space.
- Experience running connected TV, Reddit, or X campaigns.
- Background in PLG companies where self-serve and enterprise motions coexist.
- Experience with the modern GTM stack (Clay, Salesforce, outbound platforms).
