Growth Associate Director, Smart Supply

AI Digital

$110K — $130K *
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Strong business development or sales experience in ad tech or related fields.
  • Proven success in generating new business and building a sales pipeline.
  • Experience navigating structures of major holding companies and agencies.
  • Deep understanding of media planning, buying, and programmatic teams.
  • Experience in managing a business development or sales team of 3-4 reports.
  • Ability to cultivate relationships with senior stakeholders and decision-makers.
  • Track record of creating and executing effective sales strategies.

Responsibilities

  • Lead new business development for AI Digital's Smart Supply offering.
  • Build relationships with media planners, buyers, and senior media leaders.
  • Identify new opportunities through outreach, networking, and industry events.
  • Develop clear sales plans based on account segmentation and mapping.
  • Manage and oversee a growing team of BDRs.
  • Enhance sales processes and best practices for the Smart Supply function.
  • Represent AI Digital at client meetings and industry events with frequent travel.

Benefits

  • Opportunity to lead and shape a growing team in a fast-paced environment.
  • Engagement with senior leaders and industry influencers.
  • Chance to impact strategic decisions and business development strategies.
  • Dynamic work culture with regular interaction across internal teams.
Full Job Description
  • Lead new business development for AI Digital's Smart Supply offering, with a focus on holding companies and their agencies.
  • Build relationships with media planners, buyers, programmatic and investment teams, and senior media leaders.
  • Identify new opportunities through outreach, networking, meetings, and industry events.
  • Turn account segmentation and mapping into clear sales and outreach plans.
  • Manage and develop an initial team of three BDRs, with the potential to grow the team.
  • Improve sales processes, strategies, and best practices for the Smart Supply business development function.
  • Partner with Revenue, Growth, Strategy, and other internal teams.
  • Represent AI Digital at client meetings and industry events, with regular travel to key markets.


  • Strong business development or sales experience in ad tech, programmatic advertising, digital media, or a related field.
  • Proven success generating new business and building a sales pipeline.
  • Experience selling into major holding companies and navigating agency structures.
  • Strong understanding of media planning, buying, programmatic, and investment teams.
  • Experience managing and developing a business development or sales team, ideally with 3-4 direct reports.
  • Ability to build strong relationships with senior stakeholders and key decision-makers.
  • A proactive hunter who can create and execute effective sales strategies.
  • Strong communication, presentation, and negotiation skills.
  • Willingness to travel regularly.
  • Must be based in Chicago, New York, or Los Angeles.

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