Adobe Inc.

Growth Analyst, Social Marketing

Adobe Inc.$138K — $200K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years in applied data science, analytics, or growth-focused roles in social or digital marketing.
  • Proven ability to translate data insights into actionable content and campaign improvements.
  • Familiarity with social marketing metrics like reach, engagement, and conversion rates.
  • Strong structured problem-solving skills for effective recommendation delivery.
  • Ability to mentor non-technical partners in interpreting analytical results.
  • Excellent collaboration abilities, particularly with marketing and channel teams.

Responsibilities

  • Assess performance across various marketing channels to identify improvement opportunities.
  • Support the development of marketing experiments and evaluate their outcomes.
  • Define metrics to guide marketing decisions and track performance.
  • Set quarterly targets and provide weekly performance insights to stakeholders.
  • Translate analytical data into recommendations for content and strategy improvements.
  • Build tools for performance tracking and facilitate faster iterations.
  • Collaborate with various marketing teams to align on priorities and insights.

Benefits

  • Professional growth opportunities within a leading tech company.
  • Potential for equity awards for new hires in certain roles.
  • Comprehensive benefits package to support well-being.
  • Flexible work arrangements to promote work-life balance.
Full Job Description
What you'll Do
  • Assess performance across organic social, influencer partnerships, and paid social to find opportunities for improvement.
  • Support experiment development (e.g., creative, audience, influencer selection) and evaluate results.
  • Define and evolve optimizable metrics (e.g., engagement rate, cost efficiency) to guide day-to-day decisions.
  • Set quarterly targets, monitor weekly performance, and deliver actionable insights to channel owners and marketing collaborators.
  • Translate data into actionable recommendations for content, messaging, and creator strategy.
  • Build scorecards and visualization tools to enable ongoing performance tracking and faster iteration.
  • Collaborate closely with Organic Social, Influencer, and Paid Social teams to coordinate priorities and insights.

What you need to succeed
  • 5+ years in applied data science, analytics, or growth-focused roles with experience in social or digital marketing.
  • Strong bias toward action, translating data into changes that improve content and campaign performance.
  • Experience with social marketing metrics (e.g., reach, engagement, conversion) and basic attribution concepts.
  • Structured problem solver who can break down questions and deliver practical recommendations.
  • Ability to translate analysis into clear mentorship for non-technical partners (e.g., content creators, marketers).
  • Strong collaboration skills; comfortable partnering closely with channel owners and marketing teams.

Nice to Have
  • Experience working with social media platforms, influencer campaigns, or paid social analytics.
  • Familiarity with analyzing content performance or unstructured data (e.g., captions, comments) with emerging AI capabilities.
  • Exposure to experimentation (A/B testing) and basic measurement concepts (Incrementality, Attribution, etc.).


Expected Pay Range:
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $109,000 -- $200,700 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

In California, the pay range for this position is $138,600 - $200,700

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

About Adobe Inc.

The Omniture product suite provides an integrated set of services: advanced web analytics and segmentation (SiteCatalyst, Discover and Data Warehouse), search marketing (SearchCenter), optimization (Advanced Testing and Targeting -- Offermatica and TouchClarity), and the marketing integration platform (Genesis). They also have an iPhone application that allows customers to sign into their Omniture account and view statistics from anywhere.

Adobe Inc. Careers

Join Adobe Inc., a global leader in digital media and digital marketing solutions, and be part of a team that thrives on innovation and creativity. Adobe offers unparalleled job opportunities that propel your career forward in an environment that fosters growth and leadership. Work You’ll Do At Adobe, you will be immersed in an atmosphere of innovative solutions and exceptional leadership, contributing to projects that drastically change the landscape of digital content. Our team at Adobe is dedicated to empowering creatives and enterprises alike through cutting-edge technology and expertise. Transform the World with Your Creativity Adobe’s mission is to change the world through digital experiences. We are looking for professionals who are passionate about creativity, technology, and driving significant market evolution. Join a diverse team that values individuality and the fresh perspectives each member brings. Lead in a Culture of Innovation Adobe Inc. is synonymous with fostering a culture of innovation where your ideas can pave the way for groundbreaking digital solutions. Our leadership is committed to nurturing a dynamic and inclusive workplace that promotes career growth and development. Collaborate with the Best Work alongside a global team of talented professionals who are leaders in their fields. At Adobe, you will enhance your skills through collaboration and be inspired by the creativity and dedication of your teammates. Our networking opportunities within the company are designed to foster connections that lead to lasting professional relationships. Explore Career Opportunities Adobe Inc. offers a range of career paths from software engineering to marketing, customer experience to IT. Explore job opportunities and internships that align with your skills and passions. Adobe is committed to hiring the best talent and providing them with the training, benefits, and support needed to succeed. Innovate and Grow Drive innovation as part of the Adobe team and see firsthand how your work contributes to the company’s success and your personal growth. Engage in projects that push the boundaries of technology and creativity. Future-Proof Your Career Adobe is dedicated to the development of its employees at all stages of their careers. We offer comprehensive training programs, including leadership development and diversity training, to ensure you are equipped for the future. Our benefits package is designed to support the well-being and financial security of our team members and their families. Stay Connected Join Our Team Search open positions that match your skills and interests. We look for driven, curious, creative, and solution-oriented team players. Start your journey with Adobe today by exploring our exciting career and internship opportunities. Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Customize your subscription to receive job alerts, the latest news, and insider tips tailored to your preferences. Discover the rewarding and exciting opportunities that await at Adobe Inc.
Learn more about Adobe Inc.
Size
25,988 employees
Market Cap
$154.8 billion
Industry
Net Income
$5.2 billion
Founded
1982
5 Year Trend
+21.9%
Revenue
$12.8 billion
NASDAQ

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