Job Title: Group Sales Manager Reports To: Director of Sales & MarketingLocation: Boston, MAPosition Summary
The Group Sales Manager is responsible for driving group room revenue by proactively soliciting, negotiating, and closing group business that aligns with the hotel's strategic goals. This role manages the full sales cycle-from prospecting to contract execution-while building long-term relationships with meeting planners, corporate clients, and key accounts
Duties and Responsibilities
- Proactively solicit and secure group business through outbound sales efforts, networking, site inspections, and industry events
- Collaborate to ensure pricing and inventory strategies align with demand while negotiating group contracts, rates, and concessions to maximize revenue and profitability
- Manage assigned accounts and develop new business opportunities across corporate, association, SMERF, and leisure segments
- Work with Sales Coordinator to build all groups in PMS, block room types, set up accounts, and ensure billing is set up properly.
- Conduct engaging site tours and present the hotel as a compelling group destination
- Prepare and deliver accurate proposals, contracts, and forecasts in a timely manner
- Maintain detailed account and activity records in the CRM system
- Partner closely with events, operations, and catering teams to ensure a seamless handoff and exceptional client experience
- Achieve or exceed monthly, quarterly, and annual group revenue goals
- Ensure group resumes are up to date and participate in Resume meetings
- Assist the Director of Sales with marketing efforts through, hotel activations, outside sales calls, convention/show/booth events and other networking channels
- Responsible for the Development and execution of a Performance Agreement, Action Plan, and Learning Plan
- Perform any other job-related duties as assigned.
Qualifications:
- 2-5 years of hotel group sales or related hospitality sales experience
Proven ability to meet or exceed sales targets
Strong negotiation, communication, and relationship-building skills
Highly organized with excellent time management and attention to detail
Comfortable with outbound prospecting and cold outreach
Experience with sales and CRM systems (Delphi, Opera, Salesforce, or similar preferred)
