Job Function: Marketing
Job Sub Function: Advertising & Promotions
Job Category:People Leader
All Job Posting Locations:Horsham, Pennsylvania, United States of America
Job Description:Johnson & Johnson is recruiting for a Group Product Director (GPD), Professional Promotion Marketing, Erda-iDRS (TAR-210) located in Horsham, PA.
About Oncology Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow.
Our Oncology team is focused on the elimination of cancer by discovering new pathways and modalities to finding treatments and cures. We lead where medicine is going and need innovators with an unwavering commitment to results.
Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way.
Learn more at https://www.jnj.com/innovative-medicine
This position is a critical part of the U.S. Erda-iDRS (TAR-210) marketing team. The GPD, Professional Marketing, will be responsible for leading a team accountable for the development and execution of the U.S. professional marketing strategies. This role will function as a leader on the Erda-iDRS (TAR-210) marketing team and will report directly to the Director of Marketing. The GPD will be responsible for the leadership of direct reports and must work closely with multiple functions including Sales, Business Analytics, Sales Training, Portfolio Strategy & Execution Marketing, Finance, Medical Affairs, Real World Value & Evidence, Strategic Customer Group, Corporate Communications, and outside vendors to effectively execute key commercial activities. In addition, this GPD will also collaborate closely with the leaders across the GU Portfolio.
Responsibilities include but limited to:- Lead development of short- and long-term professional marketing strategies and tactics for Erda-iDRS (TAR-210) and maximize the growth of the business. Set clear strategy to optimize execution.
- Lead, partner, share insights with business partners to ensure strong collaboration and ideation to develop and execute assets based on key insights.
- Manage professional agency of record and other specialty agencies to implement HCP tactics and training.
- Lead media and digital strategy and asset creation for HCP audience, inclusive of launching core JET/DEP assets.
- Manage budget, including all aspects of agency and media spend.
- Partner with market research, competitive intelligence, and analytics to deepen key insights for the brand, market & current/future indications.
- Play a meaningful role partnering with cross functional partners including Global, US Medical Affairs, Commercial Excellence, Sales Leadership, Finance, Oncology Franchise marketing and agency partners to develop professional marketing plans and tactics for the U.S. business.
- Coordinate promotional activities with sales leadership and deliver strategic content for field meetings.
- Partner with Sales Training on product training requirements and execution to the field.
- Supports franchise team cross-functional initiatives, including but not limited to agile marketing.
- Partner with legal, medical, regulatory & HCC to support team in approval of marketing materials.
- Oversee tactical execution of direct reports; Provide coaching, development, and day-to-day management of direct reports.
- Develop, retain, and motivate direct reports.
Qualifications:- A minimum of a BA/BS required; MBA preferred.
- Minimum 8 years business experience is required (e.g., Sales, Marketing, Management, etc.) of which 5 years demonstrated marketing experience and proven performance is required.
- Demonstrated in-line marketing experience and success is required.
- Prostate/Oncology experience preferred.
- Demonstrated people management experience is required.
- Sales and/or Sales leadership experience is preferred.
- Must demonstrate excellent leadership skills with the ability to work effectively in a matrix and unstructured environment.
- Demonstrated ability to think strategically and challenge the status quo.
- Strong verbal, written and executive communication skills are required along with demonstrated presentation skills.
- Experience building team AI literacy and confidence, reinforcing trusted and responsible AI use and sound judgment is preferred.
- Demonstrated commitment to learning emerging technologies, such as AI, through exploration, iteration, and applying new tools over time is preferred.
This is not an extensive, comprehensive listing of job functions. May perform other duties as assigned.
This role is based in Horsham, PA and requires up to 25% travel (predominantly US with limited OUS travel).
Required Skills: Preferred Skills:Advertising, Brand Identity, Brand Positioning Strategy, Brand Reputation Management, Budget Management, Business Savvy, Content Management, Customer Intelligence, Data Analysis, Design Mindset, Developing Others, Execution Focus, Financial Analysis, Inclusive Leadership, Innovation, Interpersonal Influence, Leadership, Operational Excellence, Sales Promotions, Standard Operating Procedure (SOP), Succession Planning, Tactical Planning
