Now Brewing - group manager, Social Strategy & Campaigns (New York City or Seattle - U.S.)! #ToBeAPartnerIf you are a Starbies-obsessed, social marketing super-fan, this role is for you. As group manager, Social Strategy & Campaigns, you will lead the strategic vision, development, and execution of social-first campaigns that show up powerfully in culture. This role sits at the intersection of brand strategy, business insight, and creative-translating business priorities and cultural moments into engaging social ideas. You'll be the leader of a team of senior strategists; together you will be at the forefront of how Starbucks shows up in the world-translating brand, consumer, and cultural insights into compelling content that sparks conversation, drives engagement, and builds brand love.
As a
group manager, Social Strategy & Campaigns, you will...
- Bring the Starbucks brand obsession to life through the lens of social, modernizing an iconic brand through innovative, highly creative content across channels every day.
- Lead overall social strategy across all major platforms: Meta, TikTok, YouTube, and beyond.
- Guide the social campaign strategy for key brand, product, and cultural moments-from brief to launch to optimization.
- Partner with internal senior strategists and external agencies, ensuring strategic rigor and creative excellence.
- Collaborate cross-functionally with internal teams - brand, marketing, media, partnership, activations, product - to shape near-term and long-term content strategy that drives brand relevance and earned media.
- Use insights to inform strategy, leveraging data, trends, and performance metrics to continuously optimize content and channel approach.
- Champion creative storytelling, bringing fresh ideas and bold thinking to how we show up in the digital world.
- Shape, develop, and lead a best-in-class team with a vibrant culture and high impact creative output.
- Advocate for leading-edge pilots to keep Starbucks social at the forefront of relevance.
We'd love to hear from people with:
- 8+ years of experience in social media strategy, content creation, or digital marketing
- Seasoned leader of people, team, and culture in a highly matrixed organization
- Experience leading multiple agency relationships concurrently with clarity, efficiency and heart
- Proven ability to lead and execute large-scale, high-visibility social campaigns
- Executive presence; experience aligning senior leaders to strategic and creative vision/ recommendations
- Fluency in social platform analytics; ability to weave data into strategy, briefs, and actions
- Deep understanding of social platforms, trends, and emerging technologies
- A passion for culture, creativity, and community
As a Starbucks partner, you (and your family) will have access to medical, dental, vision, basic and supplemental life insurance, and other voluntary insurance benefits. Partners have access to short-term and long-term disability, paid parental leave, family expansion reimbursement, paid vacation from date of hire*, sick time (accrued at 1 hour for every 25 hours worked), eight paid holidays, and two personal days per year. Starbucks also offers eligible partners participation in a 401(k) retirement plan with employer match, a discounted company stock program (S.I.P.), Starbucks equity program (Bean Stock), incentivized emergency savings, and financial well-being tools. Additionally, Starbucks offers 100% upfront tuition coverage for a first-time bachelor's degree through Arizona State University's online program via the Starbucks College Achievement Plan, student loan management resources, and access to other educational opportunities. You will also have access to backup care and DACA reimbursement. Starbucks will comply with any applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, and in accordance with its plans and policies. This list is subject to change depending on collective bargaining in locations where partners have a certified bargaining representative. For additional information regarding partner perks and more detailed information about benefits, go to starbucksbenefits.com.
*If you are working in CA, CO, IL, LA, ME, MA, NE, ND or RI, you will accrue vacation up to a maximum of 120 hours (190 in CA) for roles below director and 200 hours (316 in CA) for roles at director or above. For roles in other states, you will be granted vacation time starting at 120 hours annually for roles below director and 200 hours annually for roles director and above.
The actual base pay offered to the successful candidate will be based on multiple factors, including but not limited to job-related knowledge/skills, experience, geographical location, and internal equity. At Starbucks, it is not typical for an individual to be hired at the high end of the range for their role, and compensation decisions are dependent upon the facts and circumstances of each position and candidate.
We believe we do our best work when we're together, which is why we're onsite four days a week.
Join us and inspire with every cup. Apply today! 
