Intuit Inc

Group Manager, Market Research

Intuit Inc • $226K — $305K *
Oakland, CA 94601In-Person
Finance & Insurance
11 - 15 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 12+ years of experience in product research with at least 5 years in a management role.
  • Proven ability to drive strategic product changes using member insights.
  • Expertise in mixed-methods research, including survey design and statistical analysis.
  • Experience overseeing research operations, including recruitment and budget management.
  • Demonstrated proficiency in AI applications within research, balancing innovation with quality and privacy standards.
  • Exceptional skills in executive communication and stakeholder influence.

Responsibilities

  • Set the research vision and strategic priorities for Intuit Credit Karma.
  • Lead complex research initiatives to identify member needs and behaviors.
  • Manage research operations through an appointed leader, maintaining high-quality standards.
  • Foster AI fluency within the team and integrate AI tools thoughtfully throughout the research process.
  • Develop and mentor a team of researchers, focusing on their growth and the research culture.
  • Present insights and recommendations to executive leadership, ensuring their visibility across teams.

Benefits

  • Comprehensive benefits package including health, wellness, and retirement options.
  • Eligibility for performance-based cash bonuses and equity rewards.
  • Commitment to equitable pay practices with regular evaluations by ethnicity and gender.
Full Job Description
In this role, you'll lead research for Intuit Credit Karma, across product research, market research, and research ops for Money and Personal Finance. Reporting to the Director of Product Marketing and Research, you'll set direction for the function, lead a team of senior IC researchers, managers, and a research operations leader, and partner as a peer leader across Product, Design, Marketing, and Analytics to elevate the influence of research with executive leadership. This is primarily a leadership and management role rather than an individual-contributor one - though you'll be willing to get hands-on with the work when a project calls for it.

Responsibilities
  • Set research vision and priorities across Intuit Credit Karma's businesses, translating business goals into a roadmap that drives measurable member and business impact.
  • Lead complex, mixed-methods initiatives - qualitative and quantitative, brand and segmentation tracking, and experimentation partnerships - to uncover member needs and behaviors.
  • Oversee research operations through a dedicated operations leader - recruitment and member panel, repository, tooling, and vendor and budget management - ensuring the infrastructure and processes hold a high quality bar.
  • Set the bar for AI fluency - model AI use across the research lifecycle, raise the team's capability, and govern AI-enabled tooling with a rigorous, privacy-conscious approach to quality.
  • Lead, grow, and develop a team of senior researchers and managers, stewarding craft, culture, and career growth.
  • Present to executive teams and champion the visibility and reuse of insights across Credit Karma and Intuit.


Qualifications
  • 12+ years in product (user) research, including 5+ years managing teams (with experience leading managers or senior ICs).
  • Proven record of driving strategic product change from member insight.
  • Deep mixed-methods proficiency - survey design, statistical analysis, and data visualization - and the ability to integrate research into product planning and prioritization.
  • Experience leading research operations through an operations manager or team - recruitment, panel, repository, tooling, and vendor/budget.
  • Demonstrated AI fluency as a research leader: hands-on across the lifecycle, sound judgment on its limits, and a track record of raising a team's capability while safeguarding quality and data privacy.
  • Strong executive communication, influence and partnership capabilities.

Nice to have
  • Fintech or consumer-finance experience preferred.
  • Market research experience - brand tracking, segmentation, pricing, behavioral economics- is a plus.

Footer
Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at ). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.
The expected base pay range for this position is:
Oakland $226,000 - $305,500

About Intuit Inc

Intuit offers business and financial management solutions for SMBs, financial institutions, consumers, and accounting professionals. The company’s product portfolio includes TurboTax, a software solution that offers free tax filing, efile taxes, and income tax returns; Quicken; QuickBooks; Mint.com, and more. It also offers end-to-end solutions for online tax preparation, download products, mobile tax prep, mortgage interest and property tax, corporations tax, military tax, and more. Intuit was founded by Tom Proulx and Scott Cook in 1983 and is based in Mountain View, California. The company serves customers in North America, Asia, Europe, and Australia with offices in the United States, Canada, India, U.K., and Singapore.

Intuit Inc Careers

Join the dynamic team at Intuit Inc, a global powerhouse in financial software, where innovation, leadership, and diversity training are at the heart of everything we do. This is an unparalleled opportunity to advance your career with a company that is committed to empowering communities and small businesses with innovative financial solutions.

Work You’ll Do

At Intuit Inc, you’ll be part of a culture that cherishes innovation and values the unique perspectives of its team members. You will collaborate with some of the brightest minds in the industry, using your skills to influence the future of technology and finance. Our team at Intuit Inc is driven by the mission to power prosperity around the world, and you can be at the forefront of this transformation.

Explore Job Opportunities and Growth

Intuit’s career paths are as diverse as the innovative solutions we provide to millions. From finance to software engineering, our job opportunities span across multiple disciplines. Whether you’re looking for a full-time position, an internship, or leadership roles, Intuit offers a world of opportunities for professional growth. Our hiring process is designed to identify and attract professionals who are not only skilled but are also passionate about making a difference.

Professional Development and Benefits

Invest in your future with Intuit’s industry-leading benefits and professional development opportunities. Our employees enjoy comprehensive benefits that ensure their personal and professional satisfaction, including health, wellness, and continuous learning perks. At Intuit, we also understand the importance of diversity training and leadership development, providing various programs that foster an inclusive environment.

Join Our Team

Embark on a journey of growth and innovation at Intuit Inc. Search open positions that match your skills and interests. We are looking for curious, creative, and solution-driven team players. Prepare your resume, ace the interview, and join a team that’s committed to creating solutions that power prosperity around the globe.

Networking and Career Advancement

At Intuit Inc, networking and internal mobility are encouraged to foster professional growth and innovation. Connect with leaders and peers through our various networking events, mentorship programs, and collaborative projects. With support at every step of your career, the opportunities at Intuit are limitless.

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Explore Careers at Intuit Inc

Discover the exciting and rewarding career opportunities awaiting you at Intuit Inc. Let your ambition lead you to success. Join us in our mission to power prosperity and contribute to our journey of continuous innovation.

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At Intuit Inc, every role is a chance to innovate, grow, and make an impact. Join us, and together let's shape the future of finance.
Learn more about Intuit Inc
Size
13,500 employees
Market Cap
$107.4 billion
Industry
Consumer Technology
Net Income
$1.7 billion
Founded
1983
5 Year Trend
+19.6%
Revenue
$7.7 billion
NASDAQ
INTU
* Ladders Estimates
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