Intuit Inc

Principal Product Manager (Conversational Acquisition)

Intuit Inc • $243K — $328K *
Mountain View, CA 94040In-Person
Consumer Technology
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 5-7 years of Product Management experience in a top tech company, MarTech company, or innovative tech startup focused on B2B SaaS.
  • Proven track record of taking a product from concept to real customer adoption, managing risks effectively.
  • Strong understanding of AI product implications, particularly regarding agent behavior and operational boundaries.
  • Ability to prototype solutions and engage in technical discussions with engineering teams.
  • Exceptional skills in conducting customer research and translating insights into product features.
  • Excellent written and verbal communication skills, capable of aligning diverse stakeholders to a shared vision.
  • Solid analytical abilities with a focus on data-driven decision-making.
  • Adaptability to work amidst uncertainty, effectively managing multiple concurrent dependencies.

Responsibilities

  • Own the product from concept to launch, driving vision, strategy, and roadmap for the Conversational Acquisition Agent.
  • Design the visitor experience to ensure interactions are personable and engaging, moving away from typical chat widget lethargy.
  • Streamline the setup process for small business owners to integrate the agent seamlessly, with minimal required effort.
  • Ensure lead data integration into Mailchimp is efficient and contextually rich for effective marketing follow-ups.
  • Maintain the quality and reliability of the AI agent, working closely with Legal and Engineering teams.
  • Address critical decisions proactively, such as team allocation and lead distribution, to avoid project delays.
  • Engage deeply with customer insights through data and research, refining product features based on feedback.
  • Establish clear success metrics to assess effectiveness in lead acquisition and user engagement.

Benefits

  • Comprehensive benefits package including health, dental, and retirement plans.
  • Opportunity for cash bonuses and equity rewards based on performance.
  • Access to professional development resources and training programs.
  • Flexible work arrangements for better work-life balance.
  • Commitment to diversity and fair compensation practices in the workplace.
Full Job Description
Lead acquisition is the top of that funnel and it is the job our customers care about most. Today the toolkit is a popup form. It works, but it is blunt. It captures an email address and nothing else. Meanwhile every visitor who lands on a small business website arrives with real intent, real context, and real questions that never get captured.

We think there is a fundamentally better answer. The Conversational Acquisition Agent turns a small business website into a 24/7 lead capture engine: an AI agent that understands the business, holds a genuine conversation with a visitor, qualifies them, and hands a rich, ready-to-work lead back into Mailchimp. Building on Intuit's decade-long investment in AI, this is a new product category for Mailchimp and one of our biggest bets for the year ahead.

We're looking for a Principal Product Manager to own it end to end - the visitor experience, the setup experience, and the connection back into the Mailchimp audience, automations, and reporting that turn a captured lead into revenue.

Responsibilities

As our Principal PM for Conversational Acquisition, you'll:

  • Own the product end to end - Define and drive the vision, strategy, and roadmap for the Conversational Acquisition Agent, from today's multi-tenant test agents through customer testing and general availability.
  • Design a conversation worth having - Shape the visitor experience so it feels like a helpful, on-brand conversation, not the website chat widgets people have learned to ignore.
  • Make setup effortless for the business owner - Build a setup experience where a small business can stand up an agent that reflects their brand and their conversion goals in minutes, with no services engagement required.
  • Close the loop back into Mailchimp - Make sure every captured lead lands as a real contact with the context attached, ready for segmentation, automation, and follow-up.
  • Hold the quality and trust bar - Own agent behavior, guardrails, tenant isolation, and reliability, partnering with Legal and Engineering on what it takes to put an agent safely in front of customers.
  • Drive the hard calls - Sequence and resolve the open questions on delivery surface, engineering staffing, lead destination, and legal review rather than waiting for them to clear on their own.
  • Be deeply customer-led - Partner with research, data science, and support to understand what actually converts, and test rapidly with real customers.
  • Set the measurement bar - Define success in terms of leads captured per visitor, conversation completion, setup completion, and the downstream value of the contacts created.
  • Influence beyond your own product - Partner with the ecommerce, Forms, and Audience teams so conversational acquisition strengthens the wider lead acquisition story, and mentor PMs on AI-first product thinking.


Qualifications

  • 5-7 years of Product Management experience in a top tech company, MarTech company, or innovative technology startup, with a focus on B2B SaaS.
  • A zero-to-one track record - you have taken a new product from an idea to real customers, and you know how to de-risk cheaply before you commit to a build.
  • Practical AI product fluency - you can reason about agent behavior, guardrails, and failure modes, and you know the difference between a demo that impresses in a meeting and a product that survives real customers.
  • Enough technical depth to prototype - comfortable building a working prototype yourself and holding a credible architecture conversation with engineering.
  • Strong customer research instincts - you talk to customers before you commit, and you can turn what you hear into a sharp product decision.
  • Outstanding written and oral communication skills, with the ability to set a clear vision and hold a line on scope across a program with many interested stakeholders.
  • Strong analytical skills, with a data-informed approach to decision making and experimentation.
  • Comfort with ambiguity - you can operate in an area with open legal, staffing, and platform questions, and sequence them instead of stalling on them.
  • Bonus: experience with lead generation, conversational or messaging products, or marketing automation platforms.
  • Bachelor's degree or equivalent; MBA or software engineering background is a plus.

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Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at ). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.
The expected base pay range for this position is:
Mountain View $243,000 - $328,500

About Intuit Inc

Intuit offers business and financial management solutions for SMBs, financial institutions, consumers, and accounting professionals. The company’s product portfolio includes TurboTax, a software solution that offers free tax filing, efile taxes, and income tax returns; Quicken; QuickBooks; Mint.com, and more. It also offers end-to-end solutions for online tax preparation, download products, mobile tax prep, mortgage interest and property tax, corporations tax, military tax, and more. Intuit was founded by Tom Proulx and Scott Cook in 1983 and is based in Mountain View, California. The company serves customers in North America, Asia, Europe, and Australia with offices in the United States, Canada, India, U.K., and Singapore.

Intuit Inc Careers

Join the dynamic team at Intuit Inc, a global powerhouse in financial software, where innovation, leadership, and diversity training are at the heart of everything we do. This is an unparalleled opportunity to advance your career with a company that is committed to empowering communities and small businesses with innovative financial solutions.

Work You’ll Do

At Intuit Inc, you’ll be part of a culture that cherishes innovation and values the unique perspectives of its team members. You will collaborate with some of the brightest minds in the industry, using your skills to influence the future of technology and finance. Our team at Intuit Inc is driven by the mission to power prosperity around the world, and you can be at the forefront of this transformation.

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Intuit’s career paths are as diverse as the innovative solutions we provide to millions. From finance to software engineering, our job opportunities span across multiple disciplines. Whether you’re looking for a full-time position, an internship, or leadership roles, Intuit offers a world of opportunities for professional growth. Our hiring process is designed to identify and attract professionals who are not only skilled but are also passionate about making a difference.

Professional Development and Benefits

Invest in your future with Intuit’s industry-leading benefits and professional development opportunities. Our employees enjoy comprehensive benefits that ensure their personal and professional satisfaction, including health, wellness, and continuous learning perks. At Intuit, we also understand the importance of diversity training and leadership development, providing various programs that foster an inclusive environment.

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Embark on a journey of growth and innovation at Intuit Inc. Search open positions that match your skills and interests. We are looking for curious, creative, and solution-driven team players. Prepare your resume, ace the interview, and join a team that’s committed to creating solutions that power prosperity around the globe.

Networking and Career Advancement

At Intuit Inc, networking and internal mobility are encouraged to foster professional growth and innovation. Connect with leaders and peers through our various networking events, mentorship programs, and collaborative projects. With support at every step of your career, the opportunities at Intuit are limitless.

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Learn more about Intuit Inc
Size
13,500 employees
Market Cap
$107.4 billion
Industry
Consumer Technology
Net Income
$1.7 billion
Founded
1983
5 Year Trend
+19.6%
Revenue
$7.7 billion
NASDAQ
INTU
* Ladders Estimates

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