USAA

Go-To Market Manager

USAA$103K — $197K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree or equivalent experience (10 years in lieu of degree)
  • At least 6 years in project/program management with large-scale initiatives
  • Proficient in project, program, or portfolio management principles
  • Familiar with program management tools and risk management procedures
  • Experienced in maintaining project budgets and methodologies
  • Knowledge of change management principles and strategies

Responsibilities

  • Define program strategies aligned with organizational goals
  • Provide input on multi-year business plans and execution approaches
  • Facilitate executive meetings to outline solutions and deliverables
  • Prepare status reports highlighting risks and issues for stakeholders
  • Conduct root cause analysis and develop key work recommendations
  • Negotiate agreements and resolve disputes effectively
  • Monitor project alignment with capacity and demand as it evolves
  • Ensure compliance with governance and risk management policies

Benefits

  • Comprehensive medical, dental, and vision plans
  • 401(k) and pension plans
  • Life insurance and parental benefits
  • Paid time off with holidays and 16 paid volunteer hours
  • Career planning and continuing education support
  • Wellness programs to promote overall employee well-being
Full Job Description
The Opportunity

The Go-To-Market Manager, Ecosystem Go-to-Market (eGTM) for the Auto and Home Ecosystems is a central orchestrator responsible for driving adoption, integration, and performance of interconnected products and services. As an evangelist for the ecosystem vision and strategy, this role influences business alignment, works with marketing for execution, and partners closely with advice, member value, product, experience owners, and other teams to deploy cohesive eGTM initiatives.

Focused on the management, execution, and delivery of large-scale programs consisting of multiple projects (multi-year, large cost, scope, etc.) and/or the oversight and governance of programs to ensure alignment to the LoBs strategic imperatives and to monitor program health. Works to achieve multi-year program deadlines, scope, and overall program benefits. Supports cross-functional teams in the development and execution of change plans in accordance with USAA's change methodology or industry best practices.

This role is remote eligible in the continental U.S. with occasional business travel. However, individuals residing within a 60-mile radius of a USAA office will be expected to work on-site four days per week.

What you'll do:
  • Define and maintain program strategies commensurate with the level of risk, size, and complexity to ensure individual efforts align with organizational goals.
  • Responsible for providing input and recommendations on multi-year business plans to deliver business capabilities and define execution approach to achieve business goals while reducing risk and delivering early business value.
  • Facilitate meetings with executive management and project / program sponsors to define solutions and delivery.
  • Prepare reports that provide stakeholders and management with status updates to include identifying risks or issues.
  • Perform analysis, root cause identification and development and recommendation of key work products.
  • Negotiate agreements, settle disputes equitably and diffuses situations.
  • Negotiate program tradeoffs with IT and the business as the program develops to ensure alignment of demand to capacity.
  • Adhere to EPMO processes, procedures, controls, standards, tools, and templates (as required).
  • Adhere to governance rigor required for work efforts.
  • Drive the adoption and sustainment of changes within the organization in compliance with USAA's Change Management methodology.
  • Ensure risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.


What you have:
  • Bachelor's degree OR 4 years of related experience (in addition to the minimum years of experience required) may be substituted in lieu of degree. (Total of 10 years of relevant experience without bachelor's degree)
  • Minimum 6 years' project and / or program management experience, including experience defining a new program and/or managing large-scale projects.
  • Proficient experience in Principles of Project, Program or Portfolio Management to develop multi-year business plans.
  • Proficient knowledge of program efforts management tools and methodologies.
  • Understanding and demonstrated application of risk management policies and procedures.
  • Knowledge of program management methodology and techniques; program performance evaluation and change management principles.
  • Experience maintaining and reporting on work effort(s) budgets / methodologies.
  • Proficient experience in USAA's change management methodology or similar industry change management methodology.
  • Demonstrated experience using knowledge of the business, its products, and processes to assess program risks and rewards across multiple technologies and business goals.


What sets you apart:
  • US military experience through military service or a military spouse/domestic partner.
  • Experience leading a go-to-market strategy for auto and home ecosystems to increase member value.
  • Experience driving internal understanding, adoption, and alignment of ecosystem advice and "on/off ramps," securing buy-in across the association and motivating teams to deliver on shared goals.
  • Experience in auto or home buying, selling, or maintenance journeys and/or related marketing strategies to inform decisions and ensure member-centric design.
  • Influences the development of future advice and marketing roadmaps, ensuring integration with ecosystem strategy and optimal delivery of eGTM objectives.


Compensation range: The salary range for this position is: $103,450.00 - $197,730.00

USAA does not provide visa sponsorship for this role. Please do not apply for this role if at any time (now or in the future) you will need immigration support (i.e., H-1B, TN, STEM OPT Training Plans, etc.).

Compensation: USAA has an effective process for assessing market data and establishing ranges to ensure we remain competitive. You are paid within the salary range based on your experience and market data of the position. The actual salary for this role may vary by location.

Employees may be eligible for pay incentives based on overall corporate and individual performance and at the discretion of the USAA Board of Directors.

The above description reflects the details considered necessary to describe the principal functions of the job and should not be construed as a detailed description of all the work requirements that may be performed in the job.

Benefits: At USAA our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness. These benefits include comprehensive medical, dental and vision plans, 401(k), pension, life insurance, parental benefits, adoption assistance, paid time off program with paid holidays plus 16 paid volunteer hours, and various wellness programs. Additionally, our career path planning and continuing education assists employees with their professional goals.

For more details on our outstanding benefits, visit our benefits page on USAAjobs.com.

Applications for this position are accepted on an ongoing basis, this posting will remain open until the position is filled. Thus, interested candidates are encouraged to apply the same day they view this posting.

About USAA

United Automobile Insurance Company (UAIC) was incorporated on March 2, 1989 in Miami Gardens, FL to provide a high quality and low cost insurance product to the non-standard automobile insurance market. The company is family owned and it is one of the largest privately held property and casualty insurance companies in the United States.UAIC has a world class information technology department. Their web technology is rated year after year as the easiest to use and most dependable by our agents.

USAA Careers

Joining USAA means becoming part of a family that welcomes diversity and is built on a culture of service and innovation. Our team of professionals is dedicated to providing exceptional service to our members, and we are always looking for passionate individuals to join our dynamic team. Whether you're starting your career or looking to grow professionally, USAA offers a range of job opportunities across various fields. Work You'll Do At USAA, we offer more than just jobs; we offer careers that make a difference. With a variety of positions available, from customer service to IT, you can find the perfect fit for your skills and interests. Our commitment to professional growth means we support your journey through leadership development programs, professional networking opportunities, and diverse career paths. USAA's commitment to innovation and leadership in the financial services industry makes it the ideal place to advance your career. We empower our employees to lead projects and initiatives that transform our services and operations. Internship Programs Kickstart your career with a USAA internship. Our internships provide invaluable workplace experience and a chance to see what a career at USAA really looks like. Interns at USAA gain hands-on experience, working alongside seasoned professionals on real projects that affect our members' lives. Benefits and Culture USAA recognizes that job satisfaction extends beyond the office. That's why we offer competitive benefits packages that support the health, well-being, and financial security of our employees and their families. Benefits include comprehensive health care, retirement plans, and generous paid time off. Moreover, our inclusive culture is one of our greatest strengths. We are committed to diversity training and creating an environment where all employees can thrive. USAA's culture is built on a foundation of respect, integrity, and responsibility. Join Our Team Ready to take the next step in your career? Explore the employment opportunities at USAA today. We are hiring creative, curious, and motivated individuals who are ready to make a difference. Check out our open positions, tailor your resume, and prepare for an interview where you can showcase your unique skills. Stay Connected Keep up to date with the latest career tips, insider perspectives, and industry-leading insights—all from the people who work at USAA. Subscribe to our careers blog and personalize your subscription to receive job alerts and the latest news tailored to your preferences. Discover the rewarding career opportunities awaiting you at USAA. Join a company that values leadership, innovation, and commitment to service. Start your journey with USAA today, where your future is waiting to be written.
Learn more about USAA
Size
35,700 employees
Industry
Founded
1989

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