Microsoft

Go-To-Market Execution Director

Microsoft • $130K — $251K *
Redmond, WA 98052In-Person
Consumer Technology
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 6+ years in GTM execution, channel strategy, or sales/marketing leadership in global consumer tech.
  • Bachelor's Degree in Business, Marketing, Communications, or related field.
  • Proven ability to drive GTM strategies under cost pressure with measurable outcomes.
  • Experience executing investment plans with ongoing ROI assessments.
  • Familiarity with retail dynamics and effective conversion strategies.
  • Strong cross-functional influence skills without direct authority.

Responsibilities

  • Own integrated GTM execution for OEM, Silicon, and Retail ecosystems.
  • Drive alignment on product portfolio and pricing to compete with Apple.
  • Serve as the point of collaboration among Business Groups, OEMs, and retailers.
  • Orchestrate field rollouts of the Windows Consumer investment plan.
  • Build operational structures for efficient investment deployment and result tracking.
  • Develop effective sales narratives and tools for subsidiary execution.
  • Design and implement new sales motions to increase Windows consideration.

Benefits

  • Comprehensive health coverage and wellness programs.
  • Retirement savings plan with employer matching.
  • Generous paid time off and holidays.
  • Career development and continuous learning opportunities.
  • Employee discounts on products and services.
Full Job Description
Overview

The Go-To-Market (GTM) Execution Director owns worldwide go-to-market execution for Windows Consumer across the three partner ecosystems that decide how Windows shows up to consumers: OEM (original equipment manufacturers), Silicon, and Retail. Over the next 18 months, this leader will be orchestrating with key headquarters and field executives and working teams on new creative sales motions that surge demand, simplify choice, and secure conversion.

As a strategic individual contributor, this role operates at the intersection of strategy, portfolio, category management, and channel marketing-orchestrating OEMs, silicon partners, retailers, and the WW (worldwide) field into a single, coherent motion that wins consumers on price, choice, and experience.

Responsibilities

Three-Ecosystem GTM Orchestration (OEM, Silicon, Retail)
  • Own a single, integrated GTM execution motion across OEM, Silicon, and Retail-ensuring partner roadmaps, retailer plans, and field activation line up against the same share targets and consumer moments.
  • Drive cross-ecosystem alignment on portfolio architecture, price-band coverage, and key consumer SKUs that defend against Apple's lineup and Mac Neo positioning.
  • Serve as the connective tissue between Business Groups, OEM and Silicon partners, Top Market Maker retailers, and WW field teams.

Investment Plan Field Execution
  • Orchestrate the field rollout of the Windows Consumer investment plan, translating into specific OEM, Silicon, and Retail motions with explicit share, sell-through, and conversion targets.
  • Build the operating cadence (markets, subs, areas) that lands investments at the point of sale and reads back results weekly-enabling fast reallocation toward what is working.
  • Own the field-facing narrative and toolkit so every subsidiary can execute the plan consistently and defend share against Apple in their market context.

Investment Plan Ecosystem Orchestration
  • Partner with OEM and Silicon teams to drive mix shift, configuration optimization, component choices, co-investment, and financing constructs that protect Windows competitiveness across price bands.
  • Drive retail-ready offers (bundles, attach, financing, trade-in) that the field can deploy at scale.
  • Track price competitiveness and feed insights back into portfolio and pricing decisions.

Simplify shopper journey: Surge Demand, Simplify Choice, Secure Conversion
  • Surge demand: Design and scale net-new sales motions (moments, partnerships, audience plays, refresh and back-to-school surges) that pull consumers into Windows consideration.
  • Simplify choice: Cut through portfolio complexity with clear hero collections, decision-support tooling, and storytelling that helps consumers and sellers pick the right Windows PC fast.
  • Secure conversion: Lift in-store and online conversion through seller readiness, demo experiences, attach motions, and purchase-moment storytelling.

OEM, Silicon and Retail Category GTM Briefs
  • Deliver clear, actionable GTM briefs for Top OEMs, Silicon partners and Market Maker retailers.
  • Ensure consistent execution of Windows priorities through anchor moments (CES, Executive Briefings, seasonal market motions) with a competitive and growth lens.

Performance Loop & Investment ROI (Return on Investment)
  • Stand up a conversion-led performance insight loop with Planning, Finance, and Business Groups to read share, sell-through, attach, and ROI.
  • Use signals to continuously refine strategy, roadmap inputs, collections, category guidance, and where the next dollar of the investment plan should go


Qualifications

Required/minimum qualifications
  • 6+ years experience in GTM (go to market) execution, channel strategy, category management, or sales/marketing leadership in global consumer technology with exposure across OEM, Silicon, and Retail ecosystems, or related work experience AND Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, Engineering, or related field OR equivalent experience.

Additional or preferred qualifications
  • Proven track record orchestrating cross-ecosystem GTM under cost pressure, with quantifiable share, sell-through, or conversion outcomes.
  • Demonstrated ability to translate an investment plan into field execution and read ROI (return on investment) weekly, reallocating with confidence.
  • Comfort operating against a named competitor (Apple) with clear share defense and recapture targets.
  • Understanding of retail partner dynamics, field-managed execution models, and the levers that move conversion at the point of sale.
  • Influence across cross-functional teams (Planning, Marketing, Business Groups, Finance, WW Field) without direct authority.
  • Communication skills that lands-clear, executive-ready, and built for execution.


Category Management IC5 - The typical base pay range for this role across the U.S. is USD $130,900 - $251,900 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $165,600 - $272,300 per year.

Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:
https://careers.microsoft.com/us/en/us-corporate-pay

This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.

About Microsoft

Microsoft is an American multinational corporation that develops, manufactures, licenses, supports, and sells a range of software products and services. Microsoft’s devices and consumer (D&C) licensing segment licenses the Windows operating system and related software, Microsoft Office for consumers, and the Windows Phone operating system. The company’s computing and gaming hardware segment provides Xbox gaming and entertainment consoles and accessories, second-party and third-party video games, and Xbox Live subscriptions; surface devices and accessories; and Microsoft PC accessories. Its phone hardware segment offers Lumia smartphones and other non-Lumia phones. Its D&C segment provides Windows Store, Xbox Live transactions, and Windows phone store; search advertising; display advertising; Office 365 Home and Office 365 Personal; first-party video games; and other consumer products and services as well as operating retail stores. Microsoft’s commercial licensing segments license server products, including Windows Server, Microsoft SQL Server, Visual Studio, System Center, and related Client Access Licenses (CALs); Windows Embedded; Windows operating system; Microsoft Office for business, including Office, Exchange, SharePoint, Lync, and related CALs; Microsoft Dynamics business solutions; and Skype. Its commercial segment offers enterprise services, including premier support services and Microsoft consulting services; commercial cloud comprising Office 365 Commercial, other Microsoft Office online offerings, Dynamics CRM Online, and Microsoft Azure; and other commercial products and online services. The company markets and distributes its products through original equipment manufacturers, distributors, and resellers, as well as online.

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Learn more about Microsoft
Size
181,000 employees
Market Cap
$1,762.4 billion
Industry
Enterprise Technology
Net Income
$51.3 billion
Founded
1975
5 Year Trend
+15.5%
Revenue
$153.2 billion
NASDAQ
MSFT
* Ladders Estimates

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