Go To Market Engineer

talentpluto

$110K — $160K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3+ years of experience in GTM, growth, or GTM engineering roles at a startup or high-performance company.
  • Strong background in GTM engineering, growth marketing, SEO, AEO, or related functions.
  • Proficient in building lists, workflows, campaigns, and signal-based systems.
  • Familiar with tools like Clay and modern GTM technologies.
  • Ability to think strategically while executing tactical plans.
  • Enthusiastic about leveraging AI tools for efficiency.
  • Desire to build processes from scratch, rather than following existing playbooks.

Responsibilities

  • Build and maintain dynamic ICP and target account lists.
  • Develop signal-based workflows to identify businesses investing in AI search / AEO.
  • Utilize tools like Clay and custom scrapers for enriching and prioritizing accounts.
  • Design and implement multi-channel growth campaigns across various platforms.
  • Conduct creative GTM experiments and iterate based on outcomes.
  • Establish the company’s growth infrastructure and outbound strategy from the ground up.
  • Collaborate closely with founders on growth strategies and execution.

Benefits

  • Opportunity to work in a founding capacity, shaping the company's direction.
  • Meaningful equity participation in the company.
  • Supportive of relocation for the right candidate.
  • Visa sponsorship or transfer available for qualified individuals.
Full Job Description
Founding GTME
Company: Our Partner
Location: New York, NY, In Person

Compensation: $110K-$160K+
About the Role

This is a founding growth role focused on building the go-to-market engine from the ground up. You will own the systems, signals, and campaigns that help the company identify the right accounts, reach them in creative ways, and build a repeatable pipeline motion.

You'll be responsible for building and maintaining ICP lists, creating workflows and scrapers to surface high-intent companies, identifying signals that suggest a business is investing in AI search / AEO, and running outbound and growth campaigns across channels including email, LinkedIn, events, and other creative experiments. This is not a pure sales role. It is a hands-on builder role for someone who understands GTM systems, growth strategy, and how to turn messy signals into pipeline.
What You'll Do
  • Build and maintain dynamic ICP and target account lists
  • Develop signal-based sourcing workflows to identify companies likely to invest in AI search / AEO
  • Use tools like Clay and custom scrapers to enrich and prioritize target accounts
  • Design and execute multi-channel growth campaigns across email, LinkedIn, events, and other channels
  • Test creative GTM experiments and iterate quickly based on results
  • Help build the company's growth infrastructure and outbound motion from scratch
  • Work closely with the founders on strategy, targeting, and execution
Who You Are
  • Around 3+ years of GTM, growth, or GTM engineering experience at a startup or high-performance company
  • Strong experience in areas like GTM engineering, growth, marketing, SEO, AEO, or related functions
  • Comfortable building lists, workflows, campaigns, and signal-based systems
  • Familiar with tools like Clay and other modern GTM tooling
  • Able to think both strategically and tactically
  • AI-enabled and excited to use new tools to move faster
  • Interested in building, not just executing a prebuilt playbook
Preferred Background
  • Experience in GTM engineering or technical growth roles
  • Experience running outbound or demand generation campaigns
  • Exposure to SEO / AEO or adjacent digital growth functions
  • Comfortable operating in a very fast-moving, high-ownership environment
  • Strong startup mindset and willingness to build from zero
Work Environment
  • Fully in-office in New York City
  • High-intensity, high-ownership culture
  • Roughly 60 hours per week, with some weekend expectation
  • Open to relocation
  • Visa sponsorship / transfer available
Compensation
  • Base salary generally ranges from about $110K-$160K+ depending on experience and background
  • Meaningful equity, generally around 0.15%-0.30%

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