THE ROLEThe General Manager, Supplements is a true builder's role. You will own the Rugiet supplement division from zero to scale, end-to-end. That means sourcing products, standing up supply chain and fulfillment, defining positioning and go-to-market, driving acquisition and retention, and owning the P&L from day one. You are not here to manage an existing business. You are here to build one.
This is a high-ownership, high-visibility role reporting directly to the CEO. The right person is an operator first, not a strategist. You have built or scaled a DTC supplement or consumer health business before, you know what good looks like at every stage, and you are excited by the opportunity to do it again inside a company that already has the brand, the patient base, and the infrastructure to win.
THIS ROLE IS NOT FOR YOU IF✕ You have never owned a P&L or been directly accountable for a revenue number✕ Your supplement experience is limited to brand or marketing roles without operational depth✕ You need a large team or established playbook before you can operate effectively✕ You are primarily a strategist or consultant rather than an executor✕ You have no experience with supplement sourcing, contract manufacturing, or supply chainWHAT YOU OWNP&L and Division Performance- Own the Supplement Division P&L from day one: revenue, gross margin, CAC, LTV, and contribution margin after marketing spend (CM3)
- Build and manage the annual budget and forward-looking financial forecast for the division
- Report weekly and monthly to the CEO on division KPIs including revenue, CM3, customer counts, refill rates, and progress against milestones
- Drive rapid course correction when performance is off-track
Product Sourcing and Supply Chain- Source, evaluate, and contract with supplement manufacturers and co-packers that meet Rugiet's quality and cost standards
- Own inventory planning, demand forecasting, and fulfillment infrastructure for the supplement division
- Ensure all products meet applicable FDA, FTC, and labeling compliance requirements
- Build redundancy into the supply chain from day one to avoid stockouts at scale
Go-to-Market and Growth- Define the positioning, pricing, and product-market fit for each supplement SKU
- Own the go-to-market brief and work directly with Growth, Creative, and Lifecycle to drive new customer acquisition and retention
- Drive cross-sell of supplements to Rugiet's existing core patient base via checkout, email, and lifecycle campaigns
- Drive upsell of supplements to existing Rugiet patients through email and CRM campaigns
- Monitor the competitive landscape across DTC supplement brands and ensure Rugiet's positioning stays differentiated
Customer Experience- Own the end-to-end patient experience for supplement customers from first order through refill, support, and long-term retention
- Ensure the supplement experience matches the Rugiet standard: premium, trustworthy, and patient-first
- Partner with the Patient Support team to ensure supplement-related inquiries are handled at the same quality bar as core Rugiet products
Cross-Functional Leadership- Drive alignment across Clinical, Regulatory, Operations, Product, Marketing, Lifecycle, Finance, and Customer Support to execute the supplement roadmap
- Remove blockers, maintain accountability across teams, and escalate fast when something is off-track
- Build the case for headcount as the division scales and eventually build a dedicated supplement team
WHAT YOU BRING- 7+ years of operating experience, with at least 3 years directly owning a P&L in a DTC supplement, nutraceutical, or consumer health business
- Proven track record of launching or scaling a supplement product line from zero or near-zero revenue, not just growing an established business
- Deep understanding of supplement supply chain: contract manufacturers, co-packers, ingredient sourcing, quality control, and FDA/FTC compliance
- Strong commercial instincts: CAC/LTV unit economics, refill rate optimization, cross-sell strategy, and subscription model dynamics
- Experience working directly with Growth and Lifecycle teams to drive paid and organic customer acquisition and retention
- Operator's mindset: you build processes, remove blockers, escalate fast, and hold yourself accountable to the numbers
- High EQ and cross-functional leadership: you can drive outcomes across teams you do not directly manage
- Comfort in ambiguity: you are energized by building, not frustrated by the absence of established systems
- Bonus: experience at a DTC telemedicine or compounding pharmacy-adjacent company; existing relationships with quality supplement manufacturers
WHY RUGIET- You are not starting from scratch: Rugiet is an Inc. 5000 company with an active and loyal patient base, an established brand, and a full DTC operating infrastructure you can leverage from day one
- The cross-sell opportunity alone is significant: hundreds of thousands of existing Rugiet patients represent a built-in audience for the right supplement products
- Direct line to the CEO with the authority and resources to move fast
- Competitive base salary, performance bonus tied directly to CM3 and division revenue milestones, equity participation, full health benefits, 401(k), and fully remote flexibility
